Topline
Girl group Katseye, whose viral Gap jeans ad dominated TikTok and sparked a dance trend, ranked as the most popular musical artist on TikTok this year, according to the social media app, while a song released six decades ago was the platform’s most popular song in 2025.
Katseye is TikTok’s biggest artist of 2025. (Photo by/Kevin Mazur/Getty Images for MTV)
Kevin Mazur/Getty Images for MTV
Key Facts
Katseye, a girl group that formed just two years ago with members from the United States, South Korea, the Philippines and Switzerland, was the top global artist on TikTok this year with more than 30 billion views across 12 million posts using the group’s music, TikTok says.
Katseye’s song “Gabriela” has been used in more than 718,000 TikTok videos, and the group achieved a mega-viral moment this summer when its members starred in an ad for Gap jeans, which the company claimed had racked up 400 million views in a matter of days, sparking a widely mimicked dance trend.
“Pretty Little Baby,” a 1963 song by the late singer Connie Francis, garnered 68.6 billion views across 28.4 million TikTok videos this year and ranked as the platform’s No. 1 song of 2025 as users made it the soundtrack to videos of their children, pets or lip-synced to the song.
The second-biggest song of 2025 was singer Jess Glynne’s “Hold My Hand,” a 2015 song that was used in an advertisement for British vacation package company Jet2holidays, which was the subject of a viral trend this year in which users posted videos of chaotic situations to the commercial audio.
The fifth biggest song on TikTok in the United States this year is “Doot Doot (6 7)” by Skrilla, the namesake of a bizarre viral trend that has made Gen Alpha obsessed with the numbers “six seven.”
Billionaire pop star Taylor Swift was the “most-saved artist” on TikTok this year, meaning her music was saved to users’ accounts on Spotify or other platforms more than any other artist through TikTok’s “add to music app” feature, which lets users save songs they find on TikTok to their music libraries.
Tiktok’s Biggest Global Artists Of 2025
- KATSEYE
- Alan Arrieta
- ENHYPEN
- Bad Bunny
- Stray Kids
- Taylor Swift
- Lady Gaga
- Fuerza Regida
- Billie Eilish
- Ariana Grande
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Source: https://www.forbes.com/sites/conormurray/2025/12/09/katseye-is-tiktoks-top-artist-of-2025-63-year-old-pretty-little-baby-is-no-1-song/


