Unlike DeFi and GameFi, SocialFi has not yet experienced a centralized explosion in popularity. The concept of SocialFi emerged after GameFi, integrating different fields with finance, giving rise toUnlike DeFi and GameFi, SocialFi has not yet experienced a centralized explosion in popularity. The concept of SocialFi emerged after GameFi, integrating different fields with finance, giving rise to

新手学院/区块链百科/热门概念/What is SocialFi?

What is SocialFi?

Jul 16, 2025

#Basic #Web3 #Beginners #Basic Concepts

As implied by its name, SocialFi represents Social Finance. Users engage in decentralized social interactions while also earning profits, satisfying their social needs while generating income.

1. Why Do We Need SocialFi?

Currently, users' personal information is monopolized and controlled by internet giants, confining users within information bubbles through algorithmic mechanisms. Commercialized viral advertising and marketing flood the internet with eye-catching and sensational content, fostering anxiety and stifling the creation of deep and meaningful content. Internet giants profit from user data and creators' content, yet they fail to equitably distribute these profits among creators and users.

Furthermore, social interaction remains an essential need in every era. Humans are inherently social beings, and have engaged in social behaviors as long as they have existed.

2. Characteristics of SocialFi

SocialFi features include decentralization, openness, and user control.

User Privacy and Security: In traditional social media networks, different platforms require users to register and provide personal information, leading to information leaks. SocialFi enables content sharing and transfer across different platforms while safeguarding the privacy and security of user data.

Data Ownership: Traditional social media platforms collect, store, and use user data, and those data are owned by the platforms themselves. Decentralized social platforms return data ownership to the users themselves, requiring platforms to obtain user authorization and permission to use their data.

Incentive Mechanisms: Traditional media platforms rely on advertising for profitability, making it difficult for regular users to earn income. SocialFi links social interaction with economic incentives, allowing users to earn corresponding rewards through daily social interactions.

3. Categories of SocialFi

3.1 Protocols: Lens Protocol, CyberConnect, BBS Network, and RSS3.

3.2 Public Chain: DeSo.

3.3 Middleware: Mask Network and Chainfeeds.

3.4 Application Products: Nansen Connect, Mirror, Monaco, POAP, Friends With Benefits, Snapshot, Project Galaxy, etc.

Application products can be further subdivided into categories such as tools, direct social interactions, DAO, and platforms, among others.

4. Issues Faced by SocialFi

4.1 User Habits: Users are already accustomed to using traditional social media platforms like Twitter, making the cultivation of new usage habits and migration challenging. Additionally, compared to traditional social media with real-name systems, the anonymity of decentralized social media might reduce users' sense of social belonging. Furthermore, many Web 3 social products aren't particularly user-friendly, making them less accessible to users.

4.2 Lack of Mature Protocols or Products: The SocialFi space is currently in its early exploration stage, lacking highly mature or popular products within the realm of social protocols. Even the current leading SocialFi product, Lens, only has a daily active user count in the thousands, notably lower than traditional social products.

4.3 Small User Base: The overall number of active addresses within the blockchain space is relatively low, leading to a small target user base for SocialFi. This number significantly lags behind the user volume typically associated with highly popular applications.

4.4 Unreasonable Value Capture: Currently, the value capture mechanisms in SocialFi projects have not formed a well-functioning closed loop. Certain project token incentive algorithms are unreasonable, leading to subpar content production and social interactions.

4.5 Immature Business Model: The incentives offered by SocialFi platforms fall short of addressing creators' livelihood needs, thereby failing to provide sustained motivation for continuous content creation.

5. Opportunities and Challenges of SocialFi

In today's internet and cryptocurrency landscape, the value of social influence is continuously gaining prominence. For instance, Elon Musk propelled DOGE into the ranks of the top 10 cryptocurrencies through continuous tweet updates.

Furthermore, various meme coins have gained attention through community culture establishment and dissemination, with their market trends directly influenced by community enthusiasm. This illustrates how the power of individuals and communities can generate significant wealth effects. Therefore, we believe that the fusion of social and financial attributes in SocialFi has the potential to lead to a new trend. With continued enhancement of the underlying technology, explosive growth could be achieved in the future.

However, the development of SocialFi also faces numerous challenges, one of which is establishing reasonable economic incentives for content creation. A common issue with existing decentralized social media platforms in the market is the monopoly of influence. Accounts that entered early or possess significant influence tend to monopolize attention on the platform, making it difficult for new users with less influence to gain visibility.

Additionally, SocialFi must also address regulatory concerns. Striking a balance between content moderation, freedom of speech, and user rights will be a significant challenge for all social projects, including SocialFi.

市场机遇

DeFi实时价格 (DEFI)

$0.000542

$0.000542$0.000542

+2.07%

USD

DeFi (DEFI) 实时价格图表

热门新闻

抢先看:参议院加密法案禁止稳定币收益,保护DeFi

美国参议院在午夜过后发布了加密货币市场结构法案的新草案。该法案禁止数字资产服务提供商提供

2026/01/13

金色Web3.0日报 | ZKsync发布2026年路线图

金色财经推出《金色Web3.0日报》，为您提供最新、最快的MEME、DeFi、DAO、NFT和元宇宙行业新闻。

2026/01/13

币圈征税 CRS 来袭，给加密玩家的三条实用建议

撰文：刘红林最近，很多币圈的朋友都在问我同一个问题：「听说香港要开始报送加密资产信息了，我在境外交易所里的加密资产还安全吗？内地税务局会知道吗？需要补税吗？」这种焦虑并非空穴来风。2025 年，全球税务透明化正在迎来一场针对加密货币的「精准狙击」。作为一名深耕 Web3 的法律从业者，今天红林律师跟大家聊聊这个被称为「

2026/01/13

贝莱德、Visa 的稳定币豪赌，聪明钱看到了什么？

撰文：Cathy2026 年 1 月，全球稳定币市场总市值突破 3170 亿美元，创下历史新高。但真正值得关注的，不是这个数字本身，而是数字背后的动向：Circle 的 USDC 在 2025 年暴涨 73%，连续第二年增速碾压 Tether 的 USDT（36%）。而在 2025 年 12 月，Visa 宣布在美国推

2026/01/13

账号相关常见问题汇总

2026/01/12

什么是 MEXC 现货定投？新手必看的自动买币策略指南

关键要点现货定投是一种定时定额自动买币策略，帮助您分散买入时机，降低一次性买在高点的风险。适合人群：不想盯盘、希望长期持有 BTC/ETH 等主流币的投资者。核心优势：系统自动执行，避免情绪化交易。操作简单：只需设置币种、金额、频率，系统自动帮您买入。风险提示：定投不能消除市场波动风险，币价下跌仍会产生亏损。1. 什么是 MEXC 现货定投现货定投（Dollar-Cost Averaging，简称

2025/12/18

秒懂现货交易

加密市场中常见的交易方式主要分为现货交易和合约交易。现货交易指的是通过在市场上买入或卖出数字货币，实现两种不同加密货币之间的兑换并持有加密货币的行为。现货交易的价格通常是实时市场价格，交易者可以在任何时候进行交易，并且没有到期日。如何在MEXC进行现货交易本篇内容我们以 MX 为例，进行页面详情的展示和交易演示。由于交易页面 App 端相对简单，包含信息不如 Web 端丰富，因此页面详情展示我们以

2025/12/30

搞懂 MEXC 合约资金费率，从此不再为“隐形成本”买单！

你是不是也遇到过这样的情况：合约交易看对了方向，收益却越来越少？账户余额莫名其妙减少？其实你可能忽略了一个关键细节——资金费率。在 MEXC 永续合约交易中，资金费率是很多新手忽视却极为重要的成本变量。今天我们就来一文讲透它的本质、计算方式、结算规则以及如何避坑，让你从此看清“隐形成本”的真相。1.什么是资金费率？新手必须搞懂的“费用桥梁”资金费率（Funding Rate）是一种用于调节合约市场

2025/12/26

What is SocialFi?

1. Why Do We Need SocialFi?

2. Characteristics of SocialFi

3. Categories of SocialFi

4. Issues Faced by SocialFi

5. Opportunities and Challenges of SocialFi

热门文章

谷歌（GOOGL）股息分析，值得持有吗？

GOOG与GOOGL：有什么区别？（你应该交易哪一个？）

账号相关常见问题汇总

AMD股价2030年预测：人工智能会将其推向新高吗？

热门加密动态

Ethereum (ETH) 7 日价格变动

Ethereum (ETH) 价格预测：市场预测与分析

114514 vs Bitcoin/Altcoins：相关性交易指南

Limitless Exchange: 以简化技术革新预测市场

热门新闻

抢先看:参议院加密法案禁止稳定币收益,保护DeFi

金色Web3.0日报 | ZKsync发布2026年路线图

币圈征税 CRS 来袭，给加密玩家的三条实用建议

贝莱德、Visa 的稳定币豪赌，聪明钱看到了什么？

相关文章

账号相关常见问题汇总

什么是 MEXC 现货定投？新手必看的自动买币策略指南

秒懂现货交易

搞懂 MEXC 合约资金费率，从此不再为“隐形成本”买单！