BKNG vs AAPL Stock Comparison: Price, Growth & Valuation (2026)
Use MEXC Stock Compare for a detailed BKNG vs AAPL analysis. Compare BKNG and AAPL across price performance, growth, valuation, profitability and risk, based on market data and the latest reported financials.
BKNG vs AAPL Stock Comparison Summary
BKNG reported year-over-year revenue growth of 12.9%, compared with 14.2% for AAPL. Their P/E ratios are 16.3x and 38.1x, dividend yields are 1.09% and 0.32%, and 30-day volatility levels are 34.2% and 20.3%, respectively. These metrics highlight key differences in growth, valuation, dividend income and market risk. Overall neither stock has a clear lead based on the selected metrics.
Risk Disclaimer: MEXC Stock Compare provides information and comparisons on actual U.S.-listed stocks for reference only. Data may be delayed or inaccurate, does not constitute investment advice, and past performance does not guarantee future results.
BKNG vs AAPL Stock Return Comparison (1W)
Compare the cumulative total returns of Booking Holdings Inc. (BKNG) and Apple Inc. (AAPL) over the selected 1W period. Data as of 2026-09-24 12:00:00.
BKNG vs AAPL Key Equity Metrics Comparison Summary
Booking Holdings Inc. (BKNG) has a market capitalization of $117.19B and operates in the Consumer Discretionary sector, with its main business classified under Hotels, Resorts & Cruise Lines. Its latest quarterly revenue changed +12.9% year over year.
Apple Inc. (AAPL) has a market capitalization of $4.90T and operates in the Information Technology sector, with its main business classified under Technology Hardware, Storage & Peripherals. Its latest quarterly revenue changed +14.2% year over year.
BKNG vs AAPL Key Stock Indicators
| Comparison Metric | BKNG | AAPL | Comparison results |
Stock Price & Returns Latest delayed stock price with 1-day, 1-month and year-to-date returns. | $155.971D: +1.3%1M: -24.6%1Y: -29.2% | $335.551D: -0.2%1M: +7.2%1Y: +33.0% | AAPLWin |
Market Capitalization Total market value of the company's outstanding shares. | $117.19B | $4.90T | AAPLWin |
Sector & Industry The company's market sector and primary industry classification. | Consumer Discretionary / Hotels, Resorts & Cruise Lines | Information Technology / Technology Hardware, Storage & Peripherals | -- |
| Based on delayed market data, BKNG is trading at $155.97, compared with $335.55 for AAPL. Their market capitalizations are $117.19B and $4.90T, respectively. BKNG operates in the Consumer Discretionary sector, while AAPL belongs to Information Technology. | |||
| BKNG vs AAPL Growth & Profitability | |||
Revenue Growth (YoY) Year-over-year change in revenue. | +12.9% | +14.2% | AAPLWin |
EPS Growth (YoY) Year-over-year change in earnings per share. | +26.4% | +32.3% | AAPLWin |
ROIC Return generated from invested capital. | -- | 89.7% | -- |
Gross Margin / Operating Margin Profitability before and after operating expenses. | 100.0% / 32.9% | 48.7% / 33.2% | BKNGWin |
| On growth, BKNG posted revenue growth of +12.9% and TTM EPS growth of +26.4%. AAPL, by comparison, posted revenue growth of +14.2% and TTM EPS growth of +32.3%.On profitability, BKNG recorded a gross margin of 100.0%, an operating margin of 32.9%, and ROIC of --. For AAPL, the corresponding figures were 48.7%, 33.2%, and 89.7%.Overall, the indicators do not show a clear overall leader between the two companies. | |||
| BKNG vs AAPL Valuation & Balance Sheet | |||
Free Cash Flow Yield Free cash flow as a percentage of market capitalization. | 8.1% | 2.8% | BKNGWin |
Net Debt / EBITDA Net debt relative to EBITDA; a negative value indicates net cash. | 0.1x | 0.4x | BKNGWin |
Dividend Yield / Payout Ratio Dividend returns relative to share price and the share of earnings paid as dividends. | 1.09% / 17.9% | 0.32% / 12.2% | BKNGWin |
| BKNG offers a higher free cash flow yield, indicating a less demanding valuation. BKNG has the stronger balance sheet, while BKNG provides the higher dividend yield. Overall, the two stocks differ mainly in valuation, financial strength and dividend income. | |||
| BKNG vs AAPL Returns & Risk | |||
Total Return (Dividend-Adjusted) Cumulative return over 1, 5 and 10 years, including dividends. | 1Y: -29.2%5Y: +57.1%10Y: +105.5% | 1Y: +33.0%5Y: +128.4%10Y: +1,089.1% | AAPLWin |
30-Day Realized Volatility Annualized volatility based on the past 30 days of daily returns. | 34.2% | 20.3% | AAPLWin |
Beta (5Y vs S&P 500) Sensitivity to market movements; above 1 indicates greater market volatility. | 1.07 | 1.16 | BKNGWin |
| AAPL has delivered stronger long-term returns, but the risk indicators show mixed results. | |||
BKNG vs AAPL Valuation & Dividend Metrics
Review BKNG compared with AAPL across valuation, cash flow and dividend metrics, including P/E, forward P/E, free cash flow yield and dividend yield. These figures are provided for reference only and do not represent a fair-value estimate, price target or investment recommendation.
| Metric | BKNG | AAPL | Comparison results |
|---|---|---|---|
Market Cap | $117.19B | $4.90T | AAPLWin |
P/E (TTM) | 16.3x | 38.1x | BKNGWin |
P/S | 4.2x | 10.5x | BKNGWin |
EV/EBITDA | 11.4x | 29.6x | BKNGWin |
Dividend Yield | 1.09% | 0.32% | BKNGWin |
BKNG vs AAPL Profitability Over Time
Compare BKNG and AAPL across gross margin and operating margin trends over time to understand how each company's profitability has changed. Based on reported financial data only; not a forecast or investment advice.
| TTM | 3Y Avg | 5Y Avg | 10Y Avg | |
|---|---|---|---|---|
| BKNG | 100.0% | 100.0% | 100.0% | 100.0% |
| AAPL | 46.9% | 45.7% | 44.5% | 41.4% |
Technical & Fundamental Stock Analysis
RSI (14, daily)
BKNG 22.68 • AAPL 60.84
Measures short-term price momentum and helps identify possible overbought or oversold conditions.
50/200-DMA Position
BKNG 50D Below / 200D Below • AAPL 50D Above / 200D Above
Shows whether the stock is trading above or below its medium- and long-term trend lines.
R&D % of Revenue
BKNG 0.0% • AAPL 9.2%
Shows how much of revenue is invested in research and development.
Share Count Trend (3Y)
BKNG Decreased • AAPL Decreased
Shows whether the company's share count has increased or decreased over the past three years.
Company Profiles
Booking Holdings Inc.
Hotels, Resorts & Cruise Lines
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
Apple Inc.
Technology Hardware, Storage & Peripherals
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.
Trade BKNG & AAPL Stock Futures on MEXC
Trade USDT-margined Stock Futures referencing BKNG and AAPL on MEXC, with 24/7 access and leverage of up to 10x. These products are derivatives, do not represent ownership of the underlying shares and involve a significant risk of loss.
Everything You Need to Know About BKNG vs AAPL Stocks
What is MEXC Stock Compare?
MEXC Stock Compare is a side-by-side US stock comparison tool. It helps users compare two companies across stock price performance, market cap, valuation, growth, profitability, balance-sheet strength, dividends and risk. The results are provided for research purposes only and do not constitute investment advice.
Which metrics should I use to evaluate a company's growth?
Start with revenue growth to see how quickly the business is expanding, then review EPS growth to determine whether that growth is translating into higher earnings per share. Gross margin, operating margin and ROIC help assess the quality of that growth by showing profitability and capital efficiency. A company with fast revenue growth but declining margins may be expanding without improving its earnings quality.
How do BKNG and AAPL compare in growth and profitability?
In the latest reported period, BKNG recorded revenue growth of +12.9% and TTM EPS growth of +26.4%, compared with +14.2% and +32.3% for AAPL. The indicators do not show a clear overall leader between the two companies. This comparison is based on reported financial metrics and does not predict future performance.
What is the difference between P/E (TTM) and Forward P/E?
P/E (TTM) compares the current share price with actual earnings reported over the past 12 months. Forward P/E uses estimated earnings for the next 12 months, so it reflects market expectations but depends on forecasts that may change. Both ratios should be considered alongside growth, profitability and industry peers.
How do the risk profiles of BKNG and AAPL compare?
BKNG has a 30-day realized volatility of 34.2% and a five-year Beta of 1.07, compared with 20.3% and 1.16 for AAPL. The risk indicators show mixed results. These indicators describe historical price movements and market sensitivity, but they do not cover every source of investment risk.
What do dividend yield and payout ratio indicate?
Dividend yield shows the annual dividend relative to the current share price, while the payout ratio shows how much of a company's earnings is distributed as dividends. A higher yield may provide more income, but it can also rise because the share price has fallen. Dividend sustainability should therefore be considered together with earnings, cash flow and the payout ratio.
How should I compare a high-growth stock with a lower-valued stock?
A high-growth stock may trade at a higher valuation if investors expect its revenue and earnings to continue expanding. A lower-valued stock may offer a more conservative entry point, but the lower valuation could also reflect slower growth or higher business risk. Growth, valuation, profitability, cash flow and risk should therefore be considered together.
Which is the better stock, BKNG or AAPL?
There is no single answer for every investor. Growth-focused investors may place greater weight on revenue growth, EPS growth and ROIC, while income-focused investors may prioritize dividend yield and payout sustainability. Investors with lower risk tolerance may focus more on volatility, Beta and balance-sheet strength. MEXC Stock Compare presents the relevant metrics but does not provide a buy or sell recommendation.
Can I trade BKNG and AAPL as RealStocks on MEXC?
Eligible users can trade BKNG and AAPL as real US stocks through MEXC RealStocks if both stocks are currently supported. Users must first open and verify a RealStocks account with MEXC's partner licensed broker. RealStocks represents ownership of actual shares rather than tokenized stock exposure. Availability may vary by stock and region, so users should check the corresponding RealStocks trading page before placing an order.
Disclaimer
The stock prices, financial metrics, comparison results and related information displayed on this page are sourced from third-party providers and are provided for informational and educational purposes only. Data may be delayed, incomplete or inaccurate, and MEXC does not guarantee its accuracy, completeness or timeliness. The comparisons and automated summaries do not constitute financial, investment, legal or tax advice, nor a recommendation to buy, sell or hold any security or financial product. Past performance is not indicative of future results. Users should independently verify the information and assess their own objectives, financial circumstances and risk tolerance before making any decision. Where MEXC stock futures or other derivative products are referenced, such products do not represent ownership of the underlying shares and may involve leverage and a substantial risk of loss. Product availability is subject to applicable laws and regional restrictions.