The post Yi He to Women: “No One Goes Easy on You in Business” appeared on BitcoinEthereumNews.com. Yi He, who was named Binance co-CEO on Wednesday, offered blunt advice for women navigating the corporate world: drop the soft-skill crutches and build undeniable expertise. Speaking to reporters in Dubai just hours after her appointment was announced at Binance Blockchain Week, Yi He reflected on what it takes for women to succeed in male-dominated industries. Professional Excellence Over Gender Advantages Her message cut against conventional wisdom about leveraging “feminine” strengths—and resonated with a career that took her from a rural village in Sichuan province to the top of the world’s largest crypto exchange. “The biggest barrier for women isn’t which industry they’re in—it’s the mental ceiling they set for themselves,” Yi He said. She cautioned against over-relying on perceived gender advantages such as communication skills or likability. “When you lean on these soft skills, people respect your charm rather than your expertise. That ultimately undermines your professional credibility.” Her message was unequivocal: in business competition, being female earns no leniency. “It’s white knife in, red knife out,” she said, using a Chinese idiom for brutal competition. “Nobody slows down because you’re a woman. If anything, the attacks can be harsher.” The key, she emphasized, is to become the absolute best in your field—whether in marketing, growth, or content—so that colleagues and competitors alike respect your professional capability above all else. A Consistent Message on Female Leadership Yi He’s remarks echo views she has expressed before. In a 2023 interview, she urged women to “forget your gender” and focus instead on becoming good business leaders. “Don’t focus on the fact that you’re a woman in a man’s world,” she said. “Never set a limit on yourself.” Later that year, in another interview, she attributed the underrepresentation of women in leadership to societal expectations that discourage them from pursuing top positions.… The post Yi He to Women: “No One Goes Easy on You in Business” appeared on BitcoinEthereumNews.com. Yi He, who was named Binance co-CEO on Wednesday, offered blunt advice for women navigating the corporate world: drop the soft-skill crutches and build undeniable expertise. Speaking to reporters in Dubai just hours after her appointment was announced at Binance Blockchain Week, Yi He reflected on what it takes for women to succeed in male-dominated industries. Professional Excellence Over Gender Advantages Her message cut against conventional wisdom about leveraging “feminine” strengths—and resonated with a career that took her from a rural village in Sichuan province to the top of the world’s largest crypto exchange. “The biggest barrier for women isn’t which industry they’re in—it’s the mental ceiling they set for themselves,” Yi He said. She cautioned against over-relying on perceived gender advantages such as communication skills or likability. “When you lean on these soft skills, people respect your charm rather than your expertise. That ultimately undermines your professional credibility.” Her message was unequivocal: in business competition, being female earns no leniency. “It’s white knife in, red knife out,” she said, using a Chinese idiom for brutal competition. “Nobody slows down because you’re a woman. If anything, the attacks can be harsher.” The key, she emphasized, is to become the absolute best in your field—whether in marketing, growth, or content—so that colleagues and competitors alike respect your professional capability above all else. A Consistent Message on Female Leadership Yi He’s remarks echo views she has expressed before. In a 2023 interview, she urged women to “forget your gender” and focus instead on becoming good business leaders. “Don’t focus on the fact that you’re a woman in a man’s world,” she said. “Never set a limit on yourself.” Later that year, in another interview, she attributed the underrepresentation of women in leadership to societal expectations that discourage them from pursuing top positions.…