Ethereum Loses $3K Support as Charts Point to $2,700 Target

Ethereum has entered a critical phase after breaking below one of its most important psychological and technical levels. The drop beneath $3,000 has shifted market structure decisively bearish, increasing the probability of a deeper decline toward the next major support zone near $2,716.

Traders study resistance and support zones to anticipate the next move, just as Outset PR monitors performance metrics of media outlets to align campaigns with market momentum. By tracking these shifts, Outset PR ensures that its stories fit the moment — much like investors searching for the assets that can break out in a cautious market.

ETH Breaks Below the Crucial $3,000 Level

On January 21, Ethereum slid to $2,901.33, marking its first decisive breach below the $3,000 support in weeks. This level has historically acted as both a psychological benchmark and a structural price floor for traders.

A breakdown of such a level typically triggers:

• Automated sell orders from algorithmic trading systems

• Liquidation of leveraged long positions

• A decline in buyer confidence, making rebounds more difficult

As buyers step back, sellers gain control—and current indicators show that this trend is intensifying.

Momentum Indicators Confirm Persistent Selling Pressure

Multiple technical indicators now point to sustained bearish momentum:

• RSI (14) at 37.83While not yet oversold, this reading reflects consistent selling pressure with room for further downside before buyers step in.

• MACD histogram at -17.1This strongly negative value confirms accelerating bearish momentum and supports expectations of continued weakness.

The fact that RSI has not yet reached oversold territory suggests ETH could fall further before sellers become exhausted.

$3,000 Turns Into New Resistance

Now that Ethereum has broken below $3,000, this former support has flipped into new resistance. This makes upward recovery more difficult—price must now fight through sell orders clustered between $2,980 and $3,020.

Until ETH reclaims this zone with a daily close above $3,000, any bounce risks being temporary or failing outright.

How Outset PR Optimizes PR Budgets and Delivers Tangible Results

The purpose of any PR campaign is to boost brand visibility. Traditionally, this has meant securing as many publications as possible, often with unpredictable outcomes. It was difficult to know how many readers would actually see a story, leaving much of PR to guesswork. 

Actually, it had been guesswork until analysts of Outset PR developed Syndication Map—a proprietary tool that identifies which outlets attract the most traffic and where a story is likely to achieve the strongest syndication lift. Senior Media Analyst Maximilian Fondé explains:

If a company needs a top list article, we filter the table for media that publish this format, cross-check costs and placement conditions, and know within minutes which outlets to pitch. Over time, that builds into a comprehensive database of crypto-friendly publishers – something other players in the industry don't have right now.

Smarter Campaigns, Lower Costs

Campaigns built with Syndication Map are not about mass reach for its own sake. They are carefully crafted to serve specific goals. By narrowing the focus to the most effective outlets, Outset PR reduces unnecessary spending on low-impact publications.

Another key factor is communication. Outset PR’s dedicated Media Relations team, led by Anastasia Anisimova, has earned the trust of leading outlets through professionalism and genuine relationships.

Sincerity and friendliness are our core principles, earning us the trust of numerous media outlets. Unfortunately, not all agencies in our industry prioritize friendliness in their communications.

Extended Reach Through Syndication

Outset PR campaigns also achieve more visibility than clients initially pay for. Articles are frequently republished across aggregators and platforms such as CoinMarketCap and Binance Square, extending exposure far beyond the original placement. Well-placed articles can achieve up to ten times the outreach of the original post.

The case of StealthEX demonstrates this effect clearly: targeted tier-1 pitching led to 92 republications across outlets including CoinMarketCap, Binance Square, and Yahoo Finance, generating a total outreach of over 3 billion.

Outset PR Sets a New Standard  

Pitching to a major outlet still has value, but syndication often delivers far greater reach at a lower cost. Outset PR has mastered this strategy, combining proprietary tools, strong media relations, and syndication opportunities to deliver results backed by numbers.

Next Critical Support: $2,716

Historical chart structure places the next major support level near $2,716. This zone aligns with previous consolidation levels and long-term trend support.

If selling pressure continues—and indicators suggest it likely will—Ethereum could quickly descend toward this area, especially if market sentiment remains risk-off.

What Could Signal Recovery?

A bullish reversal requires:

• A daily close back above $3,000

• Reclaiming the short-term moving averages

• A slowing MACD decline, indicating momentum reversal

Without these signals, bearish continuation remains the dominant scenario.

Outlook

Ethereum’s breach of $3,000 is a meaningful technical breakdown that should not be underestimated. Momentum favors sellers, liquidity thins below major psychological levels, and indicators show room for further downside.

Unless ETH quickly reclaims the $3,000 threshold, traders should prepare for a test of the $2,716 support zone, with volatility likely to increase along the way.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.