As Affordability Challenges Put American Homeownership At Risk, Balance Homes Relaunches With $30 Million Backing From Falco Group

Falco Group-led investment puts compassion, transparency, and partnership with homeowners at the forefront with its flexible co-ownership model.

NEW YORK–(BUSINESS WIRE)–Balance Homes today announces its relaunch, backed by a $30 million investment led by Falco Group. This funding accelerates Balance Homes’ commitment to ensuring American families stay in their homes and access more flexible equity solutions.

Across the United States, a stark picture is facing Americans: Urgent affordability concerns have put pressures on households with significant equity, but increasingly limited avenues to tap into it through traditional financing. According to the Federal Reserve Bank of New York’s Household Debt and Credit Report for Q3, total household debt grew by $197 billion from the previous quarter – reaching a record $18.59 trillion. Total outstanding mortgage balances stood at over $13 trillion. In 2024, around half of HELOCs were denied according to the Consumer Financial Protection Bureau.

“Sources of relief for your average homeowner to stay in their home while solving debt challenges are limited,” said Aamer Abdullah, Chief Executive Officer of Balance Homes. “The premise of the company has always been to provide that relief through co-ownership. That was true when the company was first founded, and it is just as true now as we relaunch and an affordability crisis looms.”

Affordability touches all aspects of the household economy. The relaunch of Balance Homes is meant for homeowners squeezed between record debt burdens, who have significant levels of trapped equity that could provide the breathing room needed to manage living expenses. Balance Homes’ equity-sharing model is designed to understand and prioritize that desire.

“With the support of Falco Group, there is a shared belief in more options and more compassion for homeowners as Balance Homes returns to market. When it comes to Americans and their homes, we firmly believe there is a good-faith partner. It’s your family home, and it’s your family’s future,” Abdullah said.

The company’s equity-sharing model is designed for homeowners seeking alternatives to traditional financing when life circumstances, and household economies, change. The relaunch places an emphasis on transparency, education, and long-term partnership and guidance. Balance Homes will work closely with homeowners to help them understand their options, manage their equity, and design a plan that fits their needs – whether that means reducing monthly payments, accessing emergency reserves, or simply having breathing room to recover.

“We believe Balance Homes is building a model that reflects the realities many homeowners face today,” said Falco Managing Director, Richard Anderson. “Access to home equity should not be limited by rigid financial structures or temporary setbacks. Our investment supports an approach that gives families flexibility, breathing room, and a clearer path through moments of uncertainty. We are proud to partner with Balance Homes as they work to strengthen stability for households across the country.”

About Balance Homes

Balance Homes is a co-ownership company founded in 2021 and relaunched in 2025. The Balance Homes mission is to help America’s homeowners maintain access to the homes they love by providing a flexible co-ownership alternative to traditional financing when circumstances change. The Balance Homes model also prioritizes long-term financial health and education: helping homeowners understand their options, manage their equity, and design a plan that fits their needs.

About Falco Group

Falco Group is a privately-owned investment firm founded in 2012 and based in London. Through its asset management arm, Falco Capital, the group originates a wide range of private market investments for its clients across real estate, credit, private equity and alternatives.

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