The transaction marks another important step in the global development of the Italian multinational SARONNO, Italy, Dec. 18, 2025 /PRNewswire/ — Illva Saronno HoldingThe transaction marks another important step in the global development of the Italian multinational SARONNO, Italy, Dec. 18, 2025 /PRNewswire/ — Illva Saronno Holding

ILLVA SARONNO ANNOUNCES THE ACQUISITION OF AMARO AVERNA AND ZEDDA PIRAS FROM CAMPARI GROUP

The transaction marks another important step in the global development of the Italian multinational

SARONNO, Italy, Dec. 18, 2025 /PRNewswire/ — Illva Saronno Holding S.p.A., owner of the iconic brands Disaronno and Tia Maria and the historic Sicilian wine brands Florio, Corvo and Duca di Salaparuta, has reached an agreement for the purchase of the Sicilian Amaro Averna and the Sardinian myrtle Zedda Piras from Campari Group.

The two brands have long been recognized for their quality, strong reputation and rich heritage. Created in 1868, Amaro Averna is one of the most iconic Amari with a strong international presence (70% of net sales are international, primarily in US, Germany and Austria), whilst Zedda Piras, created in the 19th century has a strong focus on the Italian market. This will enable both brands to integrate seamlessly and strategically into Illva Saronno’s portfolio, carrying strong synergies and further strengthening its portfolio of international premium wines and spirits.

This transaction confirms the desire of the shareholders to invest in Illva Saronno and marks another important step for Illva Saronno in its journey of expansion which began with the acquisition of Tia Maria Coffee Liqueur in 2009, followed by the more recent acquisitions of Sagamore Rye Whisky in 2023 and Engine Gin in 2024. The non-organic growth of the Holding company has also included the successful diversification in the ice cream ingredients sector across the years through Disaronno Ingredients.

With a consolidated annual turnover of 400 million euros, over 800 employees worldwide, Illva Saronno controls distribution through its operating companies in USA, UK, Netherlands, Belgium, India and Italy, reaching distribution in more than 160 countries through a strong network of third party distributors.

Marco Ferrari, CEO Illva Saronno Holding S.p.A.: ‘The acquisition of Amaro Averna and Zedda Piras is another step towards strengthening our role as a Global Spirits player. With their recognized quality and heritage, the two brands are a great addition to our international portfolio, and they will significantly reinforce our position in three of our priority markets (US, Germany and Italy). Illva Saronno, with its solid international presence, is proud to promote the Italian culture and way of life around the globe, which is something we share with, and admire of, Campari Group. We are confident that under our leadership the brands will continue to flourish in the coming years.

Simon Hunt, CEO Campari Group: ‘ The sale of Averna and Zedda Piras is another important step in our portfolio streamlining strategy, aimed at refocusing on fewer bigger bets, while supporting further deleverage, as we outlined during our Capital Markets Day. We are very pleased to execute this transaction with Illva Saronno Holding S.p.A., a strong player in the alcoholic beverages market and the best possible fit for the future development of these brands, especially given their long-standing history of working with Sicilian brands. I would like to express my gratitude to our teams for their commitment and hard work in looking after these brands over the years.

The closing of the transaction is expected during the first half of 2026.

PwC acted as commercial, financial and tax advisor, and BonelliErede acted as legal advisor to Illva Saronno Holding S.p.A..

About Illva Saronno Holding S.p.A.
Illva Saronno Holding S.p.A., entirely owned by the Reina family, is the parent company of a diversified group whose business lines are flavours, alcoholic beverages, wines, ice-creams and baked goods. It has more than 800 employees and 30 subsidiaries in Italy and abroad. The Group operates in alcoholic beverages through Illva Saronno S.p.A., which was founded by the Reina family in 1947, and is a leader in the world of spirits with presence in over 160 countries. It is especially known for Disaronno, the world’s favourite Italian liqueur, as well as for other great prestige products such as Tia Maria, The Busker Irish whiskey, Engine Gin, Sagamore Rye, Rabarbaro Zucca, Artic Vodka, Isolabella Limoncello and Sambuca. It also distributes prestigious wine brands Florio, Duca di Salaparuta and Corvo.

About Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, including iconic brands like Aperol and Campari, Agave spirits such as Espolòn tequila, Whiskeys and Rum, with Wild Turkey and Appleton Estate, as well as Cognac and Champagne, including Courvoisier and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over Page 7 of 9 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 24 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/illva-saronno-announces-the-acquisition-of-amaro-averna-and-zedda-piras-from-campari-group-302646027.html

SOURCE Illva Saronno Holding S.p.A.

Market Opportunity
PoP Planet Logo
PoP Planet Price(P)
$0.01784
$0.01784$0.01784
+1.36%
USD
PoP Planet (P) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

China Launches Cross-Border QR Code Payment Trial

China Launches Cross-Border QR Code Payment Trial

The post China Launches Cross-Border QR Code Payment Trial appeared on BitcoinEthereumNews.com. Key Points: Main event involves China initiating a cross-border QR code payment trial. Alipay and Ant International are key participants. Impact on financial security and regulatory focus on illicit finance. China’s central bank, led by Deputy Governor Lu Lei, initiated a trial of a unified cross-border QR code payment gateway with Alipay and Ant International as participants. This pilot addresses cross-border fund risks, aiming to enhance financial security amid rising money laundering through digital channels, despite muted crypto market reactions. China’s Cross-Border Payment Gateway Trial with Alipay The trial operation of a unified cross-border QR code payment gateway marks a milestone in China’s financial landscape. Prominent entities such as Alipay and Ant International are at the forefront, participating as the initial institutions in this venture. Lu Lei, Deputy Governor of the People’s Bank of China, highlighted the systemic risks posed by increased cross-border fund flows. Changes are expected in the dynamics of digital transactions, potentially enhancing transaction efficiency while tightening regulations around illicit finance. The initiative underscores China’s commitment to bolstering financial security amidst growing global fund movements. “The scale of cross-border fund flows is expanding, and the frequency is accelerating, providing opportunities for risks such as cross-border money laundering and terrorist financing. Some overseas illegal platforms transfer funds through channels such as virtual currencies and underground banks, creating a ‘resonance’ of risks at home and abroad, posing a challenge to China’s foreign exchange management and financial security.” — Lu Lei, Deputy Governor, People’s Bank of China Bitcoin and Impact of China’s Financial Initiatives Did you know? China’s latest initiative echoes the Payment Connect project of June 2025, furthering real-time cross-boundary remittances and expanding its influence on global financial systems. As of September 17, 2025, Bitcoin (BTC) stands at $115,748.72 with a market cap of $2.31 trillion, showing a 0.97%…
Share
BitcoinEthereumNews2025/09/18 05:28
Ethereum Price Prediction: ETH Targets $10,000 In 2026 But Layer Brett Could Reach $1 From $0.0058

Ethereum Price Prediction: ETH Targets $10,000 In 2026 But Layer Brett Could Reach $1 From $0.0058

Ethereum price predictions are turning heads, with analysts suggesting ETH could climb to $10,000 by 2026 as institutional demand and network upgrades drive growth. While Ethereum remains a blue-chip asset, investors looking for sharper multiples are eyeing Layer Brett (LBRETT). Currently in presale at just $0.0058, the Ethereum Layer 2 meme coin is drawing huge [...] The post Ethereum Price Prediction: ETH Targets $10,000 In 2026 But Layer Brett Could Reach $1 From $0.0058 appeared first on Blockonomi.
Share
Blockonomi2025/09/17 23:45
ZEC Jumps 10%, Is It The Best Crypto to Buy Now?

ZEC Jumps 10%, Is It The Best Crypto to Buy Now?

The post ZEC Jumps 10%, Is It The Best Crypto to Buy Now? appeared on BitcoinEthereumNews.com. While Bitcoin and many altcoins remain stuck around critical price
Share
BitcoinEthereumNews2025/12/20 17:53