U.S. accounts for 49% of all OnlyFans traffic

In 2025, Americans spent nearly $2.64 billion on OnlyFans, cementing their reputation as the biggest spenders on the website. Well into Q2 2026, their dominance remains unchallenged. 

Specifically, the U.S. now accounts for nearly half of the platform’s traffic, or 48.96% to be precise, according to StatisticsOnly.Fans data as of April 22.

For comparison, the U.K., despite being the home of OnlyFans’ parent company, Fenix International Limited, takes the second place and accounts for just 5.97% of traffic. Similarly, Mexico is responsible for 5.62% of the clicks, while Germany and Canada each contribute 4.53% and 4.48%.

The huge discrepancy on the leaderboard was already evident in last year’s spending. Notably, U.K. users, who were the second-largest subscriber demographic, spent around $531 million on OnlyFans in 2025, nearly five times less than the rivals across the pond.

How much do Americans spend on OnlyFans?

As our previous research showed, on average, U.S. citizens spent around $237 million per month on their favorite OnlyFans models in 2025. This translates to roughly $55 million per week and $7.9 million a day.

Furthermore, nationwide, 10,000 American citizens spent $77,334 on OnlyFans on average, meaning the average person spent about $7.73. The biggest spenders came from Atlanta, Orlando, and Miami, all urban centers “aligned with content creator” economies. In fact, the capital of Georgia ranked first worldwide, dishing out $525,475 per 10,000 inhabitants.

Americans crushed the opposition on the creator side of the business, too. Namely, approximately 1.1 million content creators in 2025 were from the U.S., according to data compiled by World of Statistics last December. The U.K. was again the silver medalist, with approximately 280,000 models to its name. 

Nonetheless, it must be added that the U.S. was not the fastest-growing market, as domestic spending rates had only gone up 1.95% year-over-year in 2025, far below the 19.12% reported by Mexico. 

Featured image via Shutterstock