Ripple CEO Has Fresh Big News for XRP Holders

Kansas Athletics has a new partner. The Jayhawks now carry the XRP brand on their uniforms, and the deal marks the first time a cryptocurrency has appeared on a jersey in major college sports. This partnership is a big deal for XRP, and the timing lines up with a run of regulatory wins the company has been stacking in 2026.

Garlinghouse Calls It Personal

Ripple CEO Brad Garlinghouse didn’t just issue a corporate statement. He called this a moment where his professional and personal worlds collide. Garlinghouse is a Kansas alum and Topeka native who attended the university before building his career in technology and finance.

He told followers “XRP Family, meet the Jayhawks” and closed with “Rock Chalk,” the university’s signature rallying cry. For Garlinghouse, this deal ties his company’s flagship asset to the school that shaped his own path.

Fans and Critics Both Show Up

Reactions ranged widely. One commenter called the deal a solid milestone, noting it’s the first crypto jersey in major college sports. Others treated the jersey as a reason to root for Kansas. Abs Nassif, host of the Good Evening Crypto podcast, joked that the deal made him a Kansas fan now.

Not everyone celebrated. One commenter questioned the value XRP actually has, asking what the token has to show for itself. While many argue that XRP’s value lies in its utility, many market participants are not convinced. They want to see this quality reflected in its price.

One commenter tried to call out Ripple. He suggested that the company sold XRP to the public to fund the deal, repeating a fairly popular opinion that Ripple sells XRP to profit from the asset and leave investors hanging. Another questioned XRP’s practical value to holders and asked what benefit the deal creates for people who already own the token.

XRP’s Momentum Builds

The jersey deal lands during a strong stretch for Ripple and XRP. On July 6, Ripple secured full authorization as a Crypto Asset Service Provider under the EU’s Markets in Crypto-Assets (MiCA) regulation. The approval follows preliminary approval announced in June 2026 and confirms Ripple as fully MiCA-compliant.

Its end-to-end regulated crypto payments product is now available to financial institutions, corporates, and businesses across all 30 countries of the European Economic Area. The company now boasts a global portfolio of more than 75 regulatory licenses.

Deals like the Kansas partnership give XRP visibility that regulatory filings alone can’t match. The Jayhawks jersey puts XRP in stadiums and broadcasts, in front of fans who may never have looked at a token price before.

Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are advised to conduct thorough research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.

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