Leading Bitcoin miner MARA Holdings (MARA) expects to continue monetizing its Bitcoin holdings in 2026 as part of its capital allocation and liquidity strategy, the company said in a recent SEC filing.
MARA said it had authorized the sale of Bitcoin held on its balance sheet in 2026, extending beyond just newly mined coins.
The company indicated that it may sell Bitcoin “from time to time,” with monetization decisions guided by capital allocation priorities and prevailing market conditions.
MARA revealed last November that it had adjusted its Bitcoin investment strategy in Q3 2025 and may choose to sell some of the Bitcoin mined to fund ongoing operations.
The company began selling Bitcoin in the second half of 2025 after announcing in July 2024 that it would adopt a full HODL policy, holding all mined Bitcoin and selectively buying on the open market.
After the November update, on-chain data MARA shows MARA executing a number of Bitcoin transfers to institutional trading venues.
The firm held roughly 53,822 BTC valued at approximately $4.7 billion as of late 2025, with about 15,315 BTC allocated to various asset-management strategies. The revised policy gives the company greater flexibility to raise cash as it pursues growth in artificial intelligence and high-performance computing infrastructure.
MARA reported its mining output fell 7% year-over-year to 8,799 BTC in 2025 following the April 2024 halving, which cut block rewards to 3.125 BTC. Rising network difficulty compounded the pressure on production.
Bitcoin traded in a wide band between roughly $76,000 and $126,000 during 2025 before sliding to about $60,000 early this year, underscoring the asset’s continued volatility. The company noted that prolonged price weakness could force it to idle its mining rigs or scale back operations.
MARA controls about 1.9 gigawatts of power capacity and generated around $32 million in interest income from lending arrangements in 2025, when approximately 9,377 BTC were loaned to third parties.
The miner has also moved to diversify revenue streams, acquiring a 64% stake in Exaion and partnering with Starwood Capital Group to develop data-center capacity aimed at hyperscaler and enterprise tenants.
Source: https://cryptobriefing.com/mara-bitcoin-sales-strategy-2026/
