You could be forgiven for assuming, up until last week when he was caught red-handed, that Franco Mabanta actually cared for “free speech” — as what his Peanut Gallery Media Network (PGMN) proclaims — and that he brought together the “best and most viral voices” to his platform.
His mastery of algorithms and expertise in laundering reputations have helped shape your online habits, so that what you see when you doomscroll are what he wanted you to know about his flashy “media” channel. It churns out curated content that targets you, but in reality, serves not your interest, but the interest of its high-paying clients.
Mabanta is not alone in a content business wrapped in click-bait language, fueled by algorithms, protected by pseudonyms and glossy names, and botoxed with “scoops” and “analysis” carved out from facts gathered and published by actual journalists. Yet, these media pretenders are really just a peanut gallery, a gaggle of hecklers exploiting your short attention spans and insatiable appetite for hate and LOLs — and earning from it.
They thrive because you don’t know any better and because the social media platforms where you live want to keep you that way. So let me tell it like it is: take control of what you read, watch, like, and share. You are what you consume — whether on your table or online.
Mabanta’s arrest proves that foul actions do have consequences, as Earl Parreño points out.
Nicholas Kaufman is a cautionary tale. In his botched defense of Rodrigo Duterte at the International Criminal Court (ICC), he used the former strongman’s populist messaging — the Duterte narrative that the likes of Mabanta have embedded in the online space — which was met with glee by the Duterte base but was not acceptable to the judges.
Dela Rosa is the current buzz because the House is expected to take the vote to impeach Vice President Sara Duterte today, May 11.
It was so noisy last week that you must have missed the fact that we hosted leaders from Southeast Asia in Cebu for the 48th ASEAN Summit and Related Meetings from Wednesday, May 6, to Friday, May 8. Check the highlights here.
Hang tight for more dizzying days ahead!
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