BNB Treasury Firm Backed by B Strategy Aims to Raise $1 Billion

TLDR

• B Strategy announced the launch of a $1 billion BNB treasury company supported by YZi Labs.
• The new firm will offer institutional investors structured and regulated exposure to BNB.
• B Strategy aims to follow U.S. public market standards while managing crypto-focused operations.
• The company has already secured anchor investors including several Asian family offices.
• BNB recently hit a new all-time high and has gained over 38 percent in the past six months.

B Strategy will launch a $1 billion BNB treasury company supported by YZi Labs. The company aims to provide institutional exposure to BNB after the token hit new all-time highs. It has already secured anchor investors and expects to complete funding soon.

BNB Treasury Company Targets Institutional Demand

B Strategy confirmed plans for a U.S.-listed BNB treasury company to hold BNB as a structured treasury asset. The firm intends to become the “Berkshire Hathaway” of the BNB ecosystem and grow institutional involvement. Through this regulated structure, it aims to connect global capital with blockchain investments.

Founder Leon Lu stated, “The goal is to maximize BNB per share and offer full transparency to investors.” The BNB treasury company will follow U.S. public market regulations while using crypto-native experience for execution. Lu formerly led a crypto fund backed by Bitmain that returned 276% over two years.

Max Hua, co-founder of B Strategy and former Bitmain CFO, confirmed strict risk controls for the BNB treasury. He said, “The firm will have independent audits and solid operational management.” YZi Labs’ involvement strengthens credibility as it supports the expansion of BNB’s financial role.

BNB Price Action Fuels Strategic Move

According to TradingView, BNB traded at $861, down 1.7% in 24 hours but up 38% in six months. Monthly performance shows a 10% rise, while year-to-date returns stand at 22%. The token reached a new all-time high last week, reflecting increasing demand.

Ella Zhang, head of YZi Labs, described BNB as a vital Web3 and asset adoption layer. She said, “BNB is central to stablecoins, real-world assets, and the future of financial systems.” She believes the BNB treasury firm will support the token’s mainstream utility.

B Strategy sees the market momentum as an ideal time to launch a BNB treasury platform. Institutional investors seek regulated vehicles to gain exposure to leading crypto assets. The company wants to address that demand with robust market integration.

Project Gains Support but Faces Market Precedents

The initiative has already attracted family offices across Asia as initial backers. B Strategy aims to finalize its $1 billion BNB treasury fundraising in the coming weeks. It emphasized its dual focus on blockchain growth and compliance.

Binance founder Changpeng Zhao clarified on X that YZi Labs is a supporter but not the lead on the project. He acknowledged the experience of the leadership and called it “another B Strategy” referencing the capital raise. The structure aims to attract traditional finance into crypto securely.

Previously, Windtree Therapeutics was delisted from Nasdaq after holding BNB in its treasury. B Strategy asserts that its public structure and standards will differ significantly. Nonetheless, its BNB treasury launch underscores the growing institutional push into digital assets.

The post BNB Treasury Firm Backed by B Strategy Aims to Raise $1 Billion appeared first on CoinCentral.