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Stan Starnes Named President, Jeff Beaver as Chief Administrative Officer; Rushi Modha Hired as Chief Operating Officer IRVING, Texas–(BUSINESS WIRE)–Nobilis GroupStan Starnes Named President, Jeff Beaver as Chief Administrative Officer; Rushi Modha Hired as Chief Operating Officer IRVING, Texas–(BUSINESS WIRE)–Nobilis Group

Nobilis Group Announces Executive Promotions, New COO

2026/01/21 07:15

Stan Starnes Named President, Jeff Beaver as Chief Administrative Officer; Rushi Modha Hired as Chief Operating Officer

IRVING, Texas–(BUSINESS WIRE)–Nobilis Group, Inc., an award-winning provider of vehicle protection programs, chemical manufacturing solutions and repair fulfillment services to the automotive, RV, powersports and marine marketplaces, has announced the executive promotions of industry veterans Stan Starnes to President and Jeff Beaver to Chief Administrative Officer. In addition, the company has hired Rushi Modha as Chief Operating Officer. Nobilis founder Troy Good continues to lead the company as Chief Executive Officer.

“These are exciting times for Nobilis as we continue to grow and evolve our business to serve national retailers, vehicle manufacturers and product administrators,” stated Good. “Over the past ten years, we have diversified beyond our breakout role as the industry’s paintless dent repair product provider of choice to become a full F&I product administrator and claims fulfillment partner to many of the largest brands in the marketplace. I am proud to have Stan and Jeff step into greater roles at Nobilis and to add Rushi to the leadership team. They each bring decades of critical experience and expertise that will secure our future and provide new avenues of expansion as the preferred partner for vehicle protection programs and claims fulfillment.”

Starnes, who joined Nobilis in 2008 as Executive Vice President, has served as COO since 2015, guiding the company’s expansion through strategic alliances and new account acquisitions. His prior experience includes ownership of a multi-point auto dealer group, divisional president for Southwest Dealer Services and regional vice president for AON/Resource Dealer Group. In his new role, Starnes will focus on sales initiatives, new business development and servicing key partner relationships.

Beaver joined the company in 2015 as Senior Vice President of Marketing and Product Management before being named Chief Marketing Officer in 2019. He led the company rebrand from Dent Zone to Nobilis Group and numerous product expansion initiatives, including the launch of NanoCure Protective Coatings and private label programs for key national partners. He will continue to lead new product and client initiatives and brand management while adding responsibility for claims management, risk management, and partner relations. His background includes 11 years in executive leadership with EFG Companies, where he led new product launches for dealers, lenders and agents, and nearly two decades of product and marketing experience from a prior career in technology and telecommunications.

The addition of Rushi Modha as Chief Operating Officer, who brings over 23 years of visionary leadership experience to the executive team, will lead all core business operations for the company. Modha’s history of driving growth, operational excellence and customer satisfaction began at PwC, where he was the company’s subject matter expert for the warranty industry, serving major clients such as Assurant, JM&A, Safe-Guard and Interstate National. He spent six years leading the finance audit team at AIG prior to joining Smart AutoCare as Senior Vice President – Finance before being promoted to Chief Financial Officer and then to President.

Since 1991, Nobilis has led the industry in protecting and restoring motor vehicles through its product administration, NanoCure chemical manufacturing, Dent Zone True Dispatch repair claims fulfillment and PDR LINX catastrophic claims management lines of business. Nobilis supports dealers, TPAs, OEMs, insurers and more helping partners deliver best-in-class vehicle protection programs for their customers, backed by a high customer satisfaction experience.

ABOUT NOBILIS GROUP:

For 35 years, Nobilis has been at the tip of the arrow of the vehicle protection industry, offering consumer vehicle protection programs, private label chemical solutions and repair fulfillment services to the automotive, recreational vehicle and powersports markets as well as catastrophic repair services for insurers, automotive retailers and company managed fleets. Dent Zone True Dispatch, the mobile dispatch repair service arm, is the largest of its kind and has set the bar in fulfilling Paintless Dent Repair and related ancillary auto repair claims in the marketplace. Since creating the industry’s first PDR service contract, Nobilis has become the preferred repair services provider to the nation’s largest retailers, product providers, OEMs and financial institutions. Its NanoCure Protective Coatings division is a pioneer in the use of nanotechnology for vehicle appearance protection programs. Its PDR LINX division provides turnkey catastrophic claims management services for auto hail appraisal and repair as the trusted partner for national and regional insurance companies. Nobilis has been recognized by Auto Dealer Today voters every year since 2021 with Dealers’ Choice Awards in Appearance Protection and F&I Ancillary Products. Learn more at www.nobilisgroup.com.

Contacts

Nobilis Group, Inc.

Jason Kelly

[email protected]
214.393.2150

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