The post Pump, Dump, and Pure Chaos appeared on BitcoinEthereumNews.com. Popular American rapper and singer Ye (Kanye West) has officially launched his YZY token with massive hype. Although the singer has hinted at the potential launch, the expectation was fading over months of waiting, but it finally happened this August. Notably, the hype pumped the token right after launch, but soon it came crashing down,  similar to many other celebrities’ cryptos. From Rumors to Launch: YZY Token is Now Live Before the launch, rumors began to circulate in the crypto space that Kanye West (Ye) would launch a crypto. More specifically, reports emerged on the launch of the YZY meme coin token, whose alleged structure led to skepticism; 70% supply allocated to Ye, 20% to investors, and 10% reserved for liquidity. Before Kanye could get to the launch, scammers created multiple fake YZY tokens on Pump.Fun where many ended in rug-pulls. Notably, just days before that, Ye himself called “coins prey on the fans with hype,” but he eventually launched on August 21. Kanye’s X account made the official announcement and unveiled ‘YZY Money,’ calling it the new blockchain-based company. It’s reported that the crypto coin is designed to support YePay and YZY cards, plus the ecosystem they are creating will challenge the TradFi, reduce transaction fees, and more. Source: X, Kanye West (Ye) However, unusual trading activity and insiders caused chaos in just 24 hours of launch. 24 Hours of YZY Token and the Chaos Around It CoinGape experts note that within 40 minutes of the YZY Money token launch, its market cap soared to $3 billion, a major milestone. However, it soon collapsed amid the investors’ profit-taking and insider activity. Within hours, it crashed 2/3rd of the initial price, putting hundreds of investors at a loss. Source: CoinMarketCap, YZY Money Price Chart Experts like Arthur Hayes have commented… The post Pump, Dump, and Pure Chaos appeared on BitcoinEthereumNews.com. Popular American rapper and singer Ye (Kanye West) has officially launched his YZY token with massive hype. Although the singer has hinted at the potential launch, the expectation was fading over months of waiting, but it finally happened this August. Notably, the hype pumped the token right after launch, but soon it came crashing down,  similar to many other celebrities’ cryptos. From Rumors to Launch: YZY Token is Now Live Before the launch, rumors began to circulate in the crypto space that Kanye West (Ye) would launch a crypto. More specifically, reports emerged on the launch of the YZY meme coin token, whose alleged structure led to skepticism; 70% supply allocated to Ye, 20% to investors, and 10% reserved for liquidity. Before Kanye could get to the launch, scammers created multiple fake YZY tokens on Pump.Fun where many ended in rug-pulls. Notably, just days before that, Ye himself called “coins prey on the fans with hype,” but he eventually launched on August 21. Kanye’s X account made the official announcement and unveiled ‘YZY Money,’ calling it the new blockchain-based company. It’s reported that the crypto coin is designed to support YePay and YZY cards, plus the ecosystem they are creating will challenge the TradFi, reduce transaction fees, and more. Source: X, Kanye West (Ye) However, unusual trading activity and insiders caused chaos in just 24 hours of launch. 24 Hours of YZY Token and the Chaos Around It CoinGape experts note that within 40 minutes of the YZY Money token launch, its market cap soared to $3 billion, a major milestone. However, it soon collapsed amid the investors’ profit-taking and insider activity. Within hours, it crashed 2/3rd of the initial price, putting hundreds of investors at a loss. Source: CoinMarketCap, YZY Money Price Chart Experts like Arthur Hayes have commented…

Pump, Dump, and Pure Chaos

2025/08/22 19:48
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Popular American rapper and singer Ye (Kanye West) has officially launched his YZY token with massive hype. Although the singer has hinted at the potential launch, the expectation was fading over months of waiting, but it finally happened this August. Notably, the hype pumped the token right after launch, but soon it came crashing down,  similar to many other celebrities’ cryptos.

From Rumors to Launch: YZY Token is Now Live

Before the launch, rumors began to circulate in the crypto space that Kanye West (Ye) would launch a crypto. More specifically, reports emerged on the launch of the YZY meme coin token, whose alleged structure led to skepticism; 70% supply allocated to Ye, 20% to investors, and 10% reserved for liquidity.

Before Kanye could get to the launch, scammers created multiple fake YZY tokens on Pump.Fun where many ended in rug-pulls. Notably, just days before that, Ye himself called “coins prey on the fans with hype,” but he eventually launched on August 21.

Kanye’s X account made the official announcement and unveiled ‘YZY Money,’ calling it the new blockchain-based company. It’s reported that the crypto coin is designed to support YePay and YZY cards, plus the ecosystem they are creating will challenge the TradFi, reduce transaction fees, and more.

Source: X, Kanye West (Ye)

However, unusual trading activity and insiders caused chaos in just 24 hours of launch.

24 Hours of YZY Token and the Chaos Around It

CoinGape experts note that within 40 minutes of the YZY Money token launch, its market cap soared to $3 billion, a major milestone. However, it soon collapsed amid the investors’ profit-taking and insider activity. Within hours, it crashed 2/3rd of the initial price, putting hundreds of investors at a loss.

Source: CoinMarketCap, YZY Money Price Chart

Experts like Arthur Hayes have commented on Kanye’s token launch, adding that “Pls don’t rug me Ye.” Many others had similar concerns, considering the rug pull cases with the celebrities’ crypto, including U.S. President Donald Trump’s TRUMP.

Experts also note that many of these insiders were linked to LIBRA and TRUMP Token. Bubblemaps adds that the first buyer of the YZY token is Naseem, the trader who made $100M on TRUMP, creating suspicion on his early buys. Other parties similarly interacted with the contract address even before the public release.

While the sniper benefited, as one wallet alone controlled 87% of the supply, and collectively they had 94% of the supply, regular investors struggled. Lookonchain noted one wallet lost $1.8 million while another lost $500k in 2 hours, and the list continues.

The concern grew further when people noted Ye and his team celebrating on insider moves.

In just 24 hours, Kanye’s token went from the all-time high of $3.16 to the all-time low of $0.7713. Currently, it is trading at $0.7722 with $231.66M in market capitalization. Notably, its trading volume has decreased 85% to $147.78M, showcasing a decline in investors’ interest over the insider activity and price crash.

Frequently Asked Questions (FAQs)

YZY had a pure rollercoaster ride with the ATH rally to the ATL collapse within just 24 hours.

The alleged insider activity where a number of individuals controlled 90% of the supply led to the controversy.

After dropping 75% from its ATH, YZY trades at $0.7713 at press time with an 85% drop in trading volume.



Pooja Khardia

Pooja Khardia is a seasoned crypto content writer with 6+ years of experience in writing, including in blockchain, cryptocurrency, DeFi, and digital finance reporting. In her adventure journey, she is currently working with CoinGape Media and leading their Trending Section.

Here, she uses her expertise to deliver analytics, market insights, price predictions, and information on what’s trending in the crypto space, aiming to keep the crypto and web3 community updated with market trends and important insights.

Known for a user-centric and straightforward writing style, Pooja is passionate about making crypto easy and accessible. Her writing blends market research with storytelling, helping readers stay ahead in a fast-paced industry.

When not behind the keyboard, Pooja embraces her creative side through drawing and crafting. Connect with Pooja on LinkedIn or X.

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Source: https://coingape.com/trending/heres-what-happened-in-24-hours-of-kanyes-yzy-token-launch-pump-dump-and-pure-chaos/

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