CODEINTEL LAUNCHES NEW IDENTITY INTELLIGENCE DIVISION AND UNVEILS UNCLOAKED.AI TO REDEFINE MORTGAGE LEAD GENERATION
Codeintel, a leading technology and marketing platform provider for the mortgage industry, today announced the official launch of its new Identity Intelligence Division and the release of its flagship platform, Uncloaked.ai – a breakthrough solution designed to transform how mortgage lenders capture, understand, and convert digital traffic into revenue.
This launch marks a significant evolution in Codeintel’s mission to engineer the digital infrastructure that powers mortgage growth, moving beyond visibility and into true identity-driven borrower acquisition.
A NEW CATEGORY: IDENTITY INTELLIGENCE FOR MORTGAGE GROWTH
Modern mortgage marketing faces a critical inefficiency: the majority of website traffic remains anonymous and unconverted. While lenders invest heavily in SEO, paid media, and content, much of that traffic leaves without ever becoming a lead. Uncloaked.ai directly addresses this gap.
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Powered by Codeintel’s Identity Engine, the platform enables lenders to:
• Identify previously anonymous website visitors
• Enrich visitor profiles with actionable intelligence
• Convert existing traffic into qualified leads
• Seamlessly integrate with CRM and marketing automation systems
By transforming unknown traffic into known opportunities, Uncloaked.ai allows lenders to maximize the value of traffic they already own – without increasing ad spend.
LEADERSHIP PERSPECTIVE
“This is not just a product launch – it’s the emergence of a new layer in the mortgage technology stack,” said Jose Olivares, Founder and CEO of Codeintel.
“For years, the industry has focused on generating more traffic. But the real opportunity -the untapped leverage – has always been the traffic lenders already have but cannot see. With Uncloaked.ai, we are making the invisible visible. We are giving lenders the ability to understand who is already engaging with them and act on it immediately. That changes the economics of digital marketing overnight.”
BUILT FOR THE NEXT ERA OF BORROWER ACQUISITION
Codeintel’s Identity Intelligence Division represents a strategic expansion of its broader platform vision – one rooted in building complete digital ecosystems for mortgage companies rather than fragmented marketing solutions.
Uncloaked.ai integrates seamlessly into Codeintel’s ecosystem, including:
• High-performance mortgage websites and CMS platforms
• Search & visibility intelligence systems (SEO, AEO, GEO)
• Conversion architecture and content ecosystems
• Compliance-safe automation frameworks
Together, these components create a unified infrastructure where visibility, identity, and conversion operate as one system.
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