Broadridge Rolls Out Crypto Platform for Canadian Wealth Managers

Zach Anderson Apr 14, 2026 07:21

Broadridge Financial Solutions launches integrated digital asset platform enabling Canadian wealth managers to offer crypto alongside traditional investments.

Broadridge Financial Solutions has entered the Canadian wealth management market with a digital asset platform that lets advisors offer crypto and tokenized assets through the same systems they use for stocks and bonds. The infrastructure giant, which processes over $8 trillion in tokenized assets monthly, is betting that wealth managers want integration rather than bolt-on solutions.

The platform, announced Monday, combines trading, custody, and asset servicing into existing advisor workflows. It supports both advisor-led and self-directed models, connecting to multiple custodians and exchanges rather than locking firms into a single provider.

Multi-Custody Approach Targets Institutional Concerns

Broadridge partnered with Galaxy Digital for wallet infrastructure and Anchorage Digital for custody, while maintaining interoperability with additional custodians. This multi-custody model addresses a persistent institutional concern: counterparty risk concentration.

The platform provides access to cryptocurrencies plus tokenized versions of equities, funds, and alternative investments. Built-in disclosure and governance tools aim to help firms stay compliant with Canadian securities regulations—a notable feature given the country's increasingly active regulatory stance on crypto.

Wealth managers have struggled to integrate digital assets without running separate systems, creating operational headaches and compliance gaps. Broadridge is positioning this platform as the fix.

Institutional Infrastructure Race Heats Up

The launch lands amid a broader push by financial platforms to capture institutional crypto flows. SoFi Technologies recently debuted a business banking platform handling both fiat and crypto transactions, including stablecoin issuance with integrations across BitGo, Fireblocks, and Mastercard.

Binance rolled out a concierge service for institutional investors last November, offering structured products, credit lines, and portfolio analytics. Kraken and Coinbase continue expanding institutional offerings, while traditional players like Morgan Stanley and Fidelity have built out crypto custody and trading capabilities.

A January McKinsey report on U.S. wealth management predicted portfolios will increasingly include digital and tokenized assets through 2035, with platforms designed to handle broader asset classes. Broadridge appears to be front-running that shift in the Canadian market.

For wealth managers watching client demand for crypto exposure grow, integrated platforms eliminate the choice between operational simplicity and digital asset access. Whether advisors actually adopt these tools—or stick with the familiar—will determine if the infrastructure investment pays off.

• broadridge
• institutional crypto
• wealth management
• tokenization
• canada