Extole Joins Candescent Marketplace, Expanding Digital Growth Opportunities for Financial Institutions

Extole, a rewards orchestration platform providing referral marketing and loyalty solutions, announced it has officially joined the Candescent Marketplace as a certified partner. The milestone builds on four years of successful collaboration between Extole and Candescent, delivering measurable growth for financial institutions.

Through this expanded partnership, Candescent digital banking clients can now seamlessly integrate Extole’s refer-a-friend and rewards solutions into their online and mobile banking experiences from Candescent’s Marketplace program. Financial institutions can then use the Extole platform to manage, optimize, and grow refer-a-friend programs that drive account openings, increase share of wallet, and deepen customer relationships at a digital scale.

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“Candescent delivers integrated digital banking experiences that drive member and customer loyalty by making everyday banking seamless and intuitive. By integrating Extole directly into this environment, our clients can harness that existing loyalty and transform it into a powerful growth engine through automated referral and rewards programs” said Matt Roche, CEO at Extole. “Becoming a certified partner in the Candescent Marketplace formalizes our commitment to helping financial institutions grow through their existing customer base.”

Extole’s platform enables banks and credit unions to design, test, and optimize referral and offer programs that feature automated event qualification, advanced fraud prevention, real-time analytics, and reward fulfillment. With the Marketplace certification, Candescent clients can more easily deploy fully-designed reward programs that acquire high-value new customers, strengthen loyalty, and enhance the customer experience.

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