Do Not Waste Your Budget: Pick the Right iGaming Platform with Makeberry Affiliates

Imagine you’re bringing people to a party. You’ve already sold them the atmosphere, the DJ, a bar serving top-notch cocktails, and great service. They arrive to find a half-empty room, old-school pop music, and a bartender who only takes cash.

What are the chances they’ll stay until morning or come back again? The answer is obvious.

In affiliate marketing, it works exactly the same way. If your creative promotes a specific slot or provider that isn’t available on the platform, the player will simply go to a competitor, leaving you with a loss.

That’s why it’s essential to check the iGaming platform before every traffic launch. Valentyn Halchuk, Head of Business Development at Makeberry, can help you with this. 

Key Criteria for Evaluating an iGaming Platform

What Type of Platform is It: Turnkey, White Label, or Custom-Built?

The type of platform determines the level of control you have over the outcome. For example, a White Label solution means complete dependence on the provider. If payments or user flows start to underperform, you simply lose money. A Turnkey solution offers greater flexibility – you can partially influence bonuses and user flows.

A custom-built platform gives you maximum control but also comes with higher risks: if the team behind it is weak, conversion rates will quickly drop.

Who are You Dealing with: An Established Player or a Newcomer?

Established platforms (such as Extendy, Soft2Bet, and SoftSwiss) typically have better agreements with payment providers and more stable payment gateways. With newer players on the market (such as GBL Factory, ProgressPlay, and GammaStack), the situation can vary significantly – for better or for worse. That’s why you should always check payment success rates before launching traffic.

It’s also important to understand that not all platforms are built for performance traffic. They may perform well with PPC but struggle with Facebook traffic. So make sure to ask whether the platform has experience working with your specific traffic type.

What Does the Registration Process Look Like?

The registration form should be as simple and straightforward as possible, with no unnecessary verification steps. Ideally, the Welcome Package should be displayed immediately to capture the player’s interest.

Before launching, we recommend logging in to the platform as a regular user and going through the registration process yourself.

How Does the Cashier Work?

The shorter the path to deposit, the higher the Reg2Dep. Ideally, once registration is complete, the player should be redirected straight to the cashier – without any unnecessary steps or delays.

Next, take a closer look at the cashier itself:

• Are local payment methods available? For example, entering the Brazilian market without PIX or the Polish market without BLIK is simply not viable. A detailed breakdown of payment methods across key GEOs is available on the Makeberry Affiliates Telegram channel.
• What is the success rate of the payment methods?
• Is there a dynamic cashier (prioritizing the payment methods with the highest success rate in a given GEO at a given time)?
• What happens if a payment fails? Is there gateway cascading (automatic switching between payment providers) or declined payment recovery?

Are Popular Providers Available?

Before launching traffic, make sure that top providers are available on the platform – both before and after deposit.

Among the most popular providers and slots today are:

• Pragmatic Play: Sweet Bonanza, Gates of Olympus, Big Bass Bonanza;
• Evolution: Crazy Time, Lightning Roulette, Ice Fishing;
• NetEnt: Starburst, Gonzo’s Quest, Dead or Alive 2.

Can the Platform Effectively Handle Your Players?

Retaining an existing player is up to five times cheaper than acquiring a new one. That’s why it’s important to understand how the platform works with players throughout their entire lifecycle:

• Is there hyper-segmentation (by preferences, spending, and behavior)?
• Is there an omnichannel approach (push, email, SMS, call center)?
• Are there anti-churn mechanisms (reactivating inactive players)?
• What gamification tools are in place (tournaments, leaderboards, achievements)?
• Can the platform effectively manage VIP players?

This is what ultimately determines LTV and how much revenue each player generates.

Checklist Before Launching Traffic

Everything we’ve covered above forms the foundation for evaluating a platform. However, in practice, it’s easy to miss something, whether it’s overlooking the cashier, failing to check local payment methods, or missing a key slot.

That’s why it’s best to work from a ready-made checklist. It will be available on the Makeberry Affiliates Telegram channel on 13 April, so be sure to subscribe.

The post Do Not Waste Your Budget: Pick the Right iGaming Platform with Makeberry Affiliates appeared first on The Coin Republic.