Creatives aided in obtaining ISNI

THE Department of Trade and Industry has signed an agreement with the Intellectual Property Office of the Philippines (IPOPHL) to help more creatives obtain International Standard Name Identifiers (ISNI).

In a social media post at the weekend, the agencies signed a memorandum of agreement (MoA) to implement the Malikhaing Pinoy Wanna Make It Right program with ISNI and Copyright.

The partnership seeks to connect authors, creatives, and copyright owners to ISNI, a globally-recognized unique identifier, and formal copyright registration through the IPOPHL.

The ISNI is a 16-digit number assigned to persons or organizations involved in creative activities.

Creative industries such as film, publishing and music face infringement and unauthorized use risks as artificial intelligence systems reproduce outputs from existing works, often without artist consent.

“By securing their creative identity, creators gain stronger recognition and protection in both local and international transactions, unlocking greater opportunities in the global creative economy,” IPOPHL said.

The agreement was signed on April 16 by Trade Assistant Secretary Nylah Rizza D. Bautista and IPOPHL Acting Director General Nathaniel S. Arevalo.

The MoA aligns with Republic Act No. 11904 or the Philippine Creative Industries Development Act, and advances the goals of the Philippine Creative Industries Development Plan, IPOPHL said. — Beatriz Marie D. Cruz