Shelly Group SE Reports Strong 2025 Growth and Provides 2026 Outlook Following SDAX Admission

Shelly Group SE has published its Investors Report for the 2025 financial year, marking the second edition of this transparency document that coincides with the company’s admission to the SDAX index. The report provides international investors with a structured overview of the IoT and smart building solutions provider’s business model, financial performance, and operational development based on IFRS financials in euros.

The company reported a strong financial year 2025, with Group revenue increasing by approximately 40% to EUR 149.7 million. Adjusted EBIT rose by 46.7% to EUR 37.8 million, corresponding to an adjusted EBIT margin of 25.3%. All regions delivered double-digit growth, underlining the continued international scaling of the business. This growth was driven by the expansion of the sales organization, increased international market penetration, and a broader product portfolio. In the Professional segment, the network of installers expanded to more than 5,300.

For the 2026 financial year, the Management Board expects Group revenue in the range of EUR 195.0 million to EUR 205.0 million and EBIT between EUR 47.0 million and EUR 52.0 million. The company’s admission to the SDAX expands its investor base and represents a significant milestone in its capital markets development. The Investors Report 2025 is available at the company’s website under Home > Publications > Financial Results.

Wolfgang Kirsch, Co-CEO of Shelly Group SE, emphasized the importance of the Investors Report as a key component of capital markets communication. ‘The Investors Report is a key component of our capital markets communication, providing transparency on the key drivers of our business model,’ Kirsch said. ‘Building on our expanded sales structure and new product categories, we aim to continue our growth trajectory.’

The company’s expansion of its sales footprint in key European markets and broadening of product categories have significantly increased its addressable markets. Shelly Group develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. In addition to device sales, the company generates revenue from its cloud applications and benefits from asset-light production through contract manufacturers.

With sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States and China, Shelly Group has established a broad international presence. The company’s products are represented in more than 100 countries, with particular strength in German-speaking markets. The full financial report and additional investor information can be accessed through the company’s official communications channels.

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