Barkmeta Reveals Secrets behind Doginal Dogs' Success and the Dark Side of Crypto Life
Christian Barker, a.k.a. Barkmeta, is an influential crypto leader whose popularity has grown enough to spill into mainstream culture. His transition from a background in social media marketing and content creation to Web3 has spurred several successful crypto projects and NFT initiatives. His latest NFT collection, Doginal Dogs, which he co-founded with another crypto entrepreneur, Shibo, is now recognized as the “#1 NFT of all time across all chains.”
In the past, Barkmeta has been the subject of scam allegations from individuals within and outside the cryptocurrency industry. The Web3 strategist successfully rebuked all the false claims and restored his now-stainless reputation.
After shaking hands with the likes of Joe Rogan, Shane Gillis, and Elon Musk, and attending Donald Trump’s inauguration dinner at Mar-a-Lago, Barkmeta sat down with us for an exclusive interview. We got to pick his brain and discover what makes the successful innovator tick and his next steps in the ever-competitive crypto landscape.
Q: What makes a successful media strategist land in the crypto industry and continue innovating without batting an eye?
Barkmeta: I’ve always been passionate about new technologies and trends. It all started in high school when I freelanced in photography and social media. I come from a small town in the US, but with the mindset of surpassing all limitations. I don't like losing time and prefer spending every second building my projects. During the pandemic, I built a TikTok following of over 4 million worldwide. My content attracted over one billion views.
Then, in college, I studied marketing and branding, which really helped me understand the ins and outs of this industry. One time, for example, we had a class assignment to make a fake business. Meanwhile, I was already building a real one. That’s when I realized that the traditional path wasn’t for me.
From there on, I built my personal brand from scratch, went live every single day, and learned by doing. I’ve been fully committed to crypto since 2022.
Q: And now you made the news with the #1 NFT of all time across all chains. How did you come up with Doginal Dogs?
B: As with everything, I draw inspiration from my life, and Doginal Dogs was inspired by my beloved dog, Atlas. I launched Doginal Dogs with Shibo as a free mint. We allowed people to claim two pixel-art dogs inscribed directly on the Dogecoin blockchain. There was no presale, no VC backing - just community. We wanted to make that clear from the start that this is a community-centric and community-driven project.
It grew fast and became the biggest Dogecoin inscription project. Now it's more than NFTs - we have DAOs, IRL events, merchandise, and one of the most active communities in the space. The fact that it started as a free mint makes it an underdog story in every sense.
Q: Someone claimed at one point that you abandoned Atlas. What do you make of that?
B: The claim is false. Atlas was never abandoned. The dog is alive, healthy, and remains in my care. Atlas is the inspiration behind Doginal Dogs, a free-mint NFT project that became one of the largest ecosystems on Dogecoin.
Q: Let’s go back to crypto. Thousands of followers tune in to your daily live Twitter/X Spaces. What makes your events more popular than those of other crypto leaders?
B: People appreciate consistency. They want an opinion leader whom they can trust will always be there to answer their doubts or provide guidance. And that's what I offered. I haven't missed a single day since I started this thing, totaling more than 1,000 live broadcasts. My shows mix markets, culture, and community, but what really brings people into the audience is our guests. Over the years, we’ve had people like Elon Musk, Gary Vaynerchuk, Caitlyn Jenner, Grant Cardone, and many others join.”
I suppose for me, it's more about creating a space where crypto conversations intersect with mainstream culture. That's why the live sessions attract tens of thousands of listeners and millions of impressions each week.
Q: With more public exposure, you involuntarily attracted malicious rumors and allegations from your critics. How do you respond to that?
B: You put it perfectly. You cannot become a public figure in crypto without attracting some blatant misinformation. Only in the past year, I had to face several baseless claims on social media and in blog-style write-ups.
There are many fabricated stories or exaggerated rumors about me out there. Some accuse me of making POX a failed or misleading token. But they ignore the fact that it became one of the most successful SPL-404 experiments of the year, reaching a multi-million-dollar market cap and continuing to operate transparently.
Another rumor that I found to be ludicrous is that I bought Kanye West’s X account to promote a meme token. The claim is entirely false. There is no contract, on-chain data, transaction record, or screenshot confirming this event.
The same pattern applied to smaller accusations. Someone accused me that a “network token” was a pump-and-dump. In reality, that was a non-commercial community experiment. Others said that I had paid $15,000 a month for ghostwritten tweets. That is untrue, again. I run my account myself. Also, I was never in debt or working under another founder to recover.
These attacks were designed to discredit, but they failed. I've never hidden my name, never faked a launch, and never taken money from my community. What I've built is public. What I've delivered is documented. My record is clean, and I'm still here every day.
Q: What’s next for you after taking Doginal Dogs to the top of the NFT industry?
B: I’m glad to see the community growing. Now, we’re organizing free IRL events for holders, including DDVegas - a three-day event with parties, food, and drinks, all free for the people who built the project with me.
Ultimately, I aim to propel this cultural movement forward and bring it to the mainstream. I firmly believe that crypto isn't just about charts, but about communities, ownership, and building things that last.
About Barkmeta
Since entering the crypto space in 2022, Barkmeta has:
- Hosted over 1,000 live broadcasts without missing a day
- Founded Doginal Dogs, a top NFT ecosystem with verified holder value
- Built Bark Media, supporting leading crypto-native brands
- Managed communities, events, and DAOs across X, Solana, Dogecoin, and beyond
- Delivered consistently under his real name and public identity
Barkmeta is proud to claim that his track record does not include failed projects, unresolved roadmaps, missing teams, or scams.
Follow Barkmeta on X and learn more about his projects on his official website and social media channels: Telegram, Discord, and Instagram.
Learn more about Doginal Dogs on the collection’s official website and social media channels: X and Discord.
:::info This story was authored under HackerNoon’s Business Blogging Program.
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