PHILSME positions expo as strategic advantage for businesses amid market uncertainty

As businesses navigate inflationary pressure and market volatility, PHILSME is positioning its 18^th Business Expo & Conference as a strategic platform for growth, deal flow, and competitive positioning.

Set for May 22–23, 2026 at the SMX Convention Center Manila, the expo will bring together over 12,000 participants, 190 exhibitors, and 260 business solutions across two halls.

“When uncertainty rises, leaders don’t retreat — they reposition,” said CEO Trixie Esguerra-Abrenilla.

A platform for real business outcomes

PHILSME frames attendance as a business decision driven by three core advantages:

• Faster deal cycles through concentrated decision-makers

• Access to cost-efficient solutions and suppliers

• Real-time exposure to scalable models and market trends

“Thousands of business owners in one room means faster deals and faster growth.”

Thought leadership and market insight

A key highlight is the panel discussion:

“Market Makers: Women Designing Their Own Tables,” featuring:

• Ace Gapuz (Blogapalooza, Inc.)

• Wandalyn Tan-Calupig (Caltan Training and Consultancy)

• Trixie Esguerra-Abrenilla (PHILSME)

• Atty. Tina De Guzman (Pinay Girl Boss)

Additional speakers include:

• Boni De Jesus (Kapayaman)

• Jojo Apolo (SureSuccess Global Training Consultancy)

• Ed Cervantes

VIP access for high-level engagement

PHILSME introduces a VIP Pass tier, granting access to curated networking environments including the VIP Lounge — designed for founders, executives, and serious deal-makers.

“People remember and buy from the businesses they see — especially in uncertain times,” Esguerra-Abrenilla said.

Executives, founders, and entrepreneurs may secure free access or upgrade to VIP Pass at https://philsme.com/ticket/.

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