Pembroke Leads Funding Round Into Kaizan of up to £2.5m to Help Services Firms Grow Every Client with AI

Pembroke VCT has led a funding round of up to £2.5 million in Kaizan, investing £1.5 million alongside Velocity Capital and leading industry angels.

Kaizan is part of a new generation of AI platforms designed to transform client service in the same way CRM transformed sales, turning fragmented client signals into insights and automations that help companies grow their existing relationships.

The platform unifies and analyses communications and account data across emails, calls, chat and internal systems to understand the health of client relationships and power AI agents that help account teams detect dissatisfaction, improve service quality and uncover upsell opportunities. Case studies show Kaizan can save account managers more than five hours per week while increasing average revenue per client by over 20%. 

Founded by serial entrepreneurs Glen Calvert and Pravin Paratey, the team has deep experience building and scaling technology companies. Glen previously founded Affectv, which was acquired, and was part of the founding team at Struq. Pravin has co-founded and exited multiple technology businesses and previously held senior engineering roles at Facebook and OVO.

Kaizan supports enterprise clients across the UK, US, Europe, the Middle East and Asia-Pacific, processing communications in over 30 languages. Kaizan has secured international clients including Gravity Global, Tradedoubler and The Gap Partnership. 

The funding will be used to build out its go-to-market strategy, expand its international footprint, continue developing its AI capabilities and proprietary CARE model. As services firms manage increasingly complex global client relationships, demand is growing for AI systems that can interpret client signals and context to guide AI-first account teams on what actions to take next. The company operates within a global CRM market projected to grow from $73 billion in 2024 to $163 billion by 2030, with AI-led solutions expected to account for a growing share of that spend.

Glen Calvert/Pravin Paratey, Co-Founder and CEO of Kaizan, said:

“Client relationships are where businesses create and lose the most value, but the signals that show whether those relationships are healthy are often buried across inaccessible and siloed data; emails, calls, meetings, and internal systems.

Kaizan brings those signals together to give client-facing teams and their AI Agents the insight they need to strengthen relationships and grow accounts. Systems of record were built to store data about clients. We’re building the system of action that proactively works 24/7 to help companies increase client ROI and revenue. With Pembroke’s support, we’re excited to accelerate that vision.”

Alicia Taylor, Investment Director at Pembroke Investment Managers said:

“Kaizan addresses key operational challenges faced in service-led organisations, using advanced communication and sentiment analysis to deliver a single, unified view of client health, enriched with actionable insights. 

From the outset, we have been impressed by Glen and Pravin, with their deep sector expertise, clear articulation of the growth strategy, and a well-defined development roadmap. We are excited to be supporting the team as they embark on the next phase of growth.”

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