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Exponent, the financial platform built for multi-location franchise operators, announced it has raised more than $40 million in combined equity and credit capital to expand access to modern financial infrastructure for one of the largest and most underserved segments of American small business.
The round is anchored by a $7.5 million Series A equity investment led by Chailease, the multinational asset-backed finance institution founded in 1977 and one of the largest non-bank lenders in Asia, and Andre Koo, the Chairman of Chailease, with co-lead participation from Era, the New York-based investment firm founded by Jasper Lau and backed by family enterprises across 19 countries. Inauguration Capital, the venture studio founded by Tim Hwang, is a founding investor in Exponent. Hwang also serves as co-founder and chairman of Nitra, the AI-native financial operating platform for healthcare practices that recently surpassed $1 billion in annualized processing volume.
The financing further includes more than $30 million in committed credit facilities supporting Exponent’s lending products, including a previously announced $20 million revolving credit facility from Jovian Capital Management, with additional equity and debt capacity actively being added in the coming quarters.
Franchising is one of the largest engines of small business formation in the United States. Franchised establishments now generate more than $921 billion in annual output, support nearly 9 million American jobs, and operate across 845,000 locations nationwide, according to the International Franchise Association’s 2026 Economic Outlook. Roughly 43,000 multi-unit operators control more than half of every franchised unit in the country — yet the operators in the five-to-fifty location range, the segment where the next generation of regional and national franchise leaders are built, remain systematically underserved by both traditional banks and the consumer-grade fintechs that have dominated the last decade of innovation.
“Franchise operators are some of the best small business operators in the country. They build durable cash flows, employ millions of Americans, and own real assets. They have been handed antiquated tools to run their businesses on,” said Sohel Roopani, CEO of Exponent. “Capital providers don’t provide a good experience for multi-unit operations. Technology firms focus on brands, and not enough on operators. We built Exponent because this industry deserves a financial partner that actually speaks its language — and gives it the same caliber of capital, data, and software that’s being delivered to other high income, high asset sectors of the economy today.”
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A purpose-built financial platform for a $921 billion industry
Exponent’s integrated platform combines three products engineered for the operating realities of multi-unit franchise businesses:
“The accounting and bookkeeping products are going to be the most important thing we ship this year,” Roopani added. “There has been almost no real innovation in franchise accounting in twenty years. The default answer in this industry has been to send the work to India or the Philippines to chase labor arbitrage, because the underlying workflow is so manual that the only lever was cost. Modern AI changes that math entirely. We can build a better product, deliver real-time financials instead of month-end-plus-fifteen-days, and do it with American accountants. That’s a meaningfully better outcome for operators, for the profession, and for the country.”
Investor and customer momentum
Exponent serves more than 100 multi-unit franchise operators representing over 10,000 locations across the United States, with revenue growing approximately 800% year over year since the platform launched commercially in 2025. Operator customers include the Dhanani family’s HAZA Group (the largest Wendy’s franchisee in the world), Capstone Restaurant Group (the second-largest Carl’s Jr. and Hardee’s franchisee), and the Chunara Group, TIG Corp, and Epic Group of Companies — among the most significant regional multi-unit platforms in the country.
Brands with operators or partnerships on the Exponent platform include Burger King, Dunkin’, Buffalo Wild Wings, Jack in the Box, Blaze Pizza, Dave’s Hot Chicken, Take 5 Oil Change, Grease Monkey, Dessange Paris, Nothing Bundt Cakes, and Golfzon — spanning QSR, casual dining, automotive services, personal care, and specialty recreation.
“The franchise operator segment is exactly the kind of market we look for at Era — large, essential, profoundly underserved by incumbents, and ready for a vertically integrated software-and-capital approach,” said Jasper Lau, founder and CEO of Era. “What the Exponent team has built is not a single product. It is the financial operating system this industry has been waiting for, and the team executing it has the depth in payments, credit, and operations to actually deliver it. Era is proud to have founded and seeded Exponent and to co-lead this round as the company scales.”
“Exponent is exactly the kind of company we exist to help build at Inauguration Capital: an AI-native financial platform serving a foundational American industry — the franchise operators who run the small businesses anchoring every community in the country,” said Tim Hwang, founder and managing partner of Inauguration Capital “Returning skilled accounting work onshore through modern AI tooling isn’t just a better product; it strengthens American competitiveness. We have deep conviction in this business model and in our team.”
Catch more Fintech Insights : Finance as a Feature: The Monetization Shift in Global FinTech Platforms
[To share your insights with us, please write to [email protected] ]
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