Panorama Mortgage Group Rebrands to SimplyPMG

Panorama Mortgage Group, a leading independent mortgage bank, announced that it has rebranded all channels to SimplyPMG. The move, which reflects a change in direction as the company celebrates its 20th year in business, unites Alterra Home Loans, Travisa Financial and the parent company into one. With this rebrand, SimplyPMG is focusing its mission on guiding borrowers through the loan process with simplicity and better pricing.

Read More on Fintech : Global Fintech Interview with Rob Young, Managing Director – UK at InDebted

Over the past two decades, SimplyPMG has helped customers, especially first-time homebuyers, navigate every stage of the home purchase journey, while also focusing on one of the industry’s biggest challenges: lowering the cost of producing mortgage loans while consistently delivering some of the most competitive rates in all product groups.

Founded in 2006, SimplyPMG was built from the start on the belief that the mortgage business should be personal and focused on helping families build lasting wealth. As homeownership affordability continues to decline, the company is marrying its deep industry foundation with the agility needed to simplify the process, improve pricing, and help ensure that generational stability and wealth through homeownership remains attainable in America.

Supported by a leadership team that has been together for more than half of the company’s life and has navigated some of the toughest market challenges while improving the customer experience. SimplyPMG is ready to grow in any market and remains anchored in the belief that providing true value in the mortgage industry comes down to always putting the customer first.

SimplyPMG offers purchase loans, refinancing, and cash-out options across a range of loan products, including conventional and FHA programs. The brand operates through three distinct channels designed to meet borrowers and partners where they are:

• SimplyPMG.direct: A streamlined, online experience for borrowers who want to move fast and get competitive rates without the friction
• SimplyPMG.net: A connection to experienced loan officers who provide personalized guidance through every step of the process
• SimplyPMG.Pro: A wholesale platform built for broker partners, with a clean, seamless backend designed to make doing business effortless and help partners grow

Every channel is built around the same promise: simple communication, transparent pricing, and loan options structured to work in the borrower’s favor. No pressure. No confusion.

“The last 20 years have shaped our ethos and built the foundation of who we are today. We know that change is constant, which is why we’ve spent the past three years intentionally preparing for what comes next. To reach our highest potential, we are bringing everything together under one unified strategy — one team, one name, one purpose.”

– Jason Madiedo, CEO, SimplyPMG

“For decades, our success has been driven by the incredible people within our organization and the diverse families we serve. As we unite as SimplyPMG, we are bringing things back to basics and focusing on what truly matters: our relationships and our core mission. This empowers our team to lead with empathy and ensures we continue to provide the genuine human support needed to turn the dream of homeownership into a reality.”

– Valerie Madiedo, Co-Founder, VP of Operations, SimplyPMG

“Change is constant in our industry, which is why we are entirely focused on building great products and creating a simpler, more efficient process. This ultimately allows us to deliver a simpler process and better pricing. Today marks a renewed commitment to our partners. It is time to grow, and more importantly, it is time to help our partners grow.”

– Hector Amendola, President, SimplyPMG

“Our legacy has had a significant impact on the growth of homeownership for thousands of families and communities. Our purpose now is to simplify the journey and improve pricing, ensuring that the next generation of homeowners can build stability and long-term wealth.”

– Fernando Ospina, Chief Production Officer, SimplyPMG

Catch more Fintech Insights : Finance as a Feature: The Monetization Shift in Global FinTech Platforms

[To share your insights with us, please write to [email protected] ]