Azure Opens at The Patricia Grand, Bringing Brunch and 48-Hour Pizza to Myrtle Beach Oceanfront

Azure has officially opened its doors at The Patricia Grand on the Myrtle Beach oceanfront, introducing a full-service dining concept that spans morning brunch through evening dinner service. The restaurant offers a straightforward, beach-facing option for hotel guests and local visitors seeking casual coastal dining without the formality often associated with oceanfront venues.

The brunch program takes direct advantage of the oceanfront position, seating guests with unobstructed views of the Atlantic. The menu reflects a coastal sensibility, and full bar access means guests can order cocktails, coffee, or juice alongside their food throughout the morning hours. Michael Lawson, Director of Food & Beverage at The Patricia Grand, noted that Azure provides a dedicated dining experience with three distinct meal periods built around the beach setting.

One of the most specific elements of Azure’s menu is its 48-hour cold-fermented pizza, available during lunch. The dough undergoes a two-day cold fermentation process before baking, developing a more complex flavor profile and lighter texture compared to same-day dough preparation. This method required several months of testing before the result satisfied the team. The dinner menu shifts focus toward fresh seafood and prime steak, timed around sunset, with dishes built around locally sourced and regionally available seafood where possible.

Azure operates a full-service bar throughout brunch, lunch, and dinner, offering cocktails suited to each part of the day. This setup allows the restaurant to function as both a standalone dining destination and an extension of the hotel experience for Patricia Grand guests. The restaurant does not require hotel stay for entry, meaning walk-in guests from the beach and surrounding area can access the full menu and bar during operating hours.

The opening adds a defined food and beverage anchor to The Patricia Grand’s amenities at a time when the Myrtle Beach market continues to draw visitors looking for direct beach access combined with on-site dining. For more information, visit https://azure-grill.com.

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