Forme Science Becomes First E-Commerce Brand to Use Prediction Markets for Promotion, Offering Refunds if Team USA Reaches World Cup Final

Forme Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes, and celebrities, has launched what it calls the world’s first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use the code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final.

The campaign is a milestone for both e-commerce and prediction markets, demonstrating how regulated prediction markets can serve as practical risk-management infrastructure for businesses. By partnering with promotions platform PlayAbly and using Kalshi, a federally regulated prediction market, Forme can offer this guarantee without taking on unlimited financial exposure.

“This represents a new era in consumer marketing,” said Seiji Liu, co-founder of Forme Science. “Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure — and focus on creating memorable customer experiences.”

The promotion is designed to celebrate Team USA’s run in the World Cup and engage customers in a unique way. “Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything — by helping people perform at their best,” Liu added. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”

PlayAbly, which designed and executed the campaign, leverages Kalshi to hedge the risk. Angelo Ferro, founder and CEO of PlayAbly, said, “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What’s better than winning? Shopping and winning!”

Nicolas Hull, director of business development at Kalshi, noted, “Forme is the first e-commerce brand to use prediction markets to hedge risk. This is exactly the kind of business application Kalshi is built for. We’re making it easier for businesses to derisk bold ideas.”

Forme Science, known for its patented intelligent posture wearables for recovery, performance, and longevity, serves consumers, elite athletes, healthcare professionals, and sports organizations, including being the Official Posture & Recovery Partner of the MLB Players Association. The company continues to expand beyond smart apparel by developing data-driven health technologies.

The initiative marks a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets mature, Forme and PlayAbly believe this approach could reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide.

US 18+. No purchase necessary to enter or win. Promotion runs through June 30, 2026. Subject to Official Rules, available at https://forme.science/pages/team-usa. Void where prohibited.

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