When Crypto.com retooled its loyalty stack into Level Up at the start of September 2025, it did more than rename a rewards page; it reshaped how the exchange tries to win customers. Level Up bundles trading, card and cash-yield perks into a single, tiered membership that you can access either by paying a subscription or by locking CRO for a fixed term. The headline: eligible members trade certain crypto and stocks with zero trading fees. It is a clear, consumer-friendly promise that also serves a strategic purpose.
At its core, Level Up is a unified benefits program. Instead of scattered promos and separate stake-for-card schemes, Crypto.com put most of its consumer-facing benefits under one roof and made them available through two routes: a monthly/annual subscription or a CRO lockup that grants equivalent (or better) perks for a 12-month period.
Tiers range from Basic (free) up to Plus, Pro, and a VIP-style Private tier. Each step increases trading allowances, card cashback paid in CRO, and cash-yield returns:
The landing page and local Help pages emphasize that specific availability, rates and features are subject to local jurisdiction, issuer partners and product terms.
If you use Crypto.com regularly, the features that actually move the needle are straightforward:
Those benefits are useful, but they’re also conditional: the exact cashback rate, cash-APY, and zero-fee limit depend on your country and the tier you select.
Three pragmatic drivers explain the shift. First, simplicity: consolidating dozens of promotions into a single product makes marketing and user experience cleaner. Second, token utility: offering benefits either via subscriptions or CRO lockups nudges users toward holding CRO, which supports token economics if adoption scales.
Third, recurring revenue: subscriptions diversify the company’s income away from volatile trading fees. The combination is textbook product-and-token thinking; it aims to be attractive to users while aligning with corporate economics.
Level Up isn’t an unconditional windfall; there are tradeoffs. If you’re an active trader or heavy card spender, the zero-fee trading and CRO cashback can produce real, tangible savings that outweigh a modest monthly fee or the opportunity cost of a CRO lockup.
But if you’re a casual user, the math can flip. Subscription fees or the risk of a six- to 12-month token lockup could easily exceed what you’d gain in rewards. There’s also legacy friction. Users who had older CRO lockups and grandfathered benefits reported confusion and, in some cases, reduced perks during migration to Level Up.
That sentiment shows up in community threads like Reddit and has cropped up in social discussions since launch. For anyone who already had benefits under the old model, the migration FAQ and the regional terms are must-reads.
Crypto.com didn’t just flip a switch; it pushed launch promotions: subscriber reward pools, CRO prize campaigns and limited-time bonuses tied to sign-ups and referrals. Those promotions make the first month or two especially lucrative for new members, which is likely intentional; short-term upside gets people to try the product and (it hopes) to stay.
If you’re thinking about joining Level Up, run a short, concrete test:
Put simply, if the combined savings from trading + card + cash yield exceed the subscription/lockup cost in a reasonable time horizon, Level Up is worth it.
Level Up is a clear, sensible product evolution. It simplifies Crypto.com’s sprawling perks, puts a compelling consumer-facing promise (zero trading fees) front and center, and ties more value to CRO holdings, which is good product design for an exchange that also runs a token. But it also reintroduces choices (subscribe or stake), and it creates migration friction for existing users who feel they have lost something in the transition.



