Key Takeaways
How is Ripple positioning XRP in the DAT landscape?
By acquiring GTreasury, Ripple is providing corporates with a real-time liquidity engine and a utility-driven alternative to legacy treasury systems.
Why does this move stand out amid market turbulence?
Even as other DATs struggle, Ripple’s strategic acquisitions demonstrate its push into the $120 trillion corporate treasury market.
With major developments underway, it’s clear that Ripple [XRP] is stepping into the growing Digital Asset Treasury (DAT) landscape. However, rather than relying on external catalysts, Ripple is taking a proactive stance.
A recent report revealed that Ripple Labs Inc. is planning to raise $1 billion through a Special Purpose Acquisition Company (SPAC), with the funds set to be used for accumulating XRP and housing it within a DAT framework.
However, the timing is key. DATs haven’t been immune to market turbulence, with MicroStrategy [MSTR] posting two consecutive down quarters. In this context, what strategic approach is Ripple leaning on?
Ripple targets $120 trillion corporate treasury market
Ripple’s latest move has significantly scaled its institutional network.
In an official announcement, the L1 blockchain confirmed its $1 billion acquisition of GTreasury, a SaaS platform that provides corporate treasuries with tools to streamline financial operations like cash management.
By integrating GTreasury into its ecosystem, Ripple gains direct access to a vast network of businesses, tapping into what CEO Brad Garlinghouse estimates as a $120 trillion corporate treasury payments market.
In short, Ripple is moving into the DAT landscape via a strategic play. It’s leveraging its on-chain infrastructure to deliver seamless payment solutions across the enterprise network managed by GTreasury.
Meanwhile, the partnership reinforces XRP’s role as a real-time liquidity engine. By providing corporations with an alternative to legacy payment methods, XRP’s move into the DAT space becomes a utility-driven play.
XRP’s strategic play stands out amid crypto turbulence
Ripple’s planned DAT hits as markets stay jittery after last week’s selloff.
The market dip, fueled by rising US-China trade tensions, was compounded by structural factors that shook trader sentiment and cast doubt on allocating capital to riskier altcoins, leaving investors cautious.
Even Bitcoin [BTC] wasn’t immune to the volatility. Yet, throughout 2025, DATs continued to emerge. Today, more than 349 entities hold Bitcoin alone. However, even the top BTC DATs haven’t fully turned profitable.
Source: TradingView (MTPLF/USD)
MetaPlanet Inc. (MTPLF), for example, is approaching a full 100% drawdown since July. Against this backdrop, Ripple’s $1 billion SPAC raise and $1 billion GTreasury acquisition stand out as a strategic master stroke.
By building scalable, utility-focused digital-asset infrastructure, Ripple is hedging against market turbulence while positioning XRP as a liquidity layer for corporate treasuries and real-time cross-border settlements.
In this context, XRP, despite lagging behind Bitcoin in attracting Digital Asset Treasury (DAT) investor interest, may be nearing a strategic inflection point.
This shift could mark the beginning of its long-anticipated institutional adoption within corporate treasury operations.
Source: https://ambcrypto.com/how-ripples-1b-deal-could-reshape-120t-treasury-market/
