Newsmax confirmed that its board has approved a plan to invest up to $5 million in Bitcoin (BTC) and the Trump Coin over the next twelve months. The company stated that purchases would commence soon, with future steps contingent upon market conditions. This announcement caused Newsmax shares to rise by 4.1% in after-hours trading, closing at $11.27.
Newsmax becomes the first NYSE-listed firm to officially hold Trump Coin in its corporate balance sheet. Executives emphasized that this move reflects growing acceptance of digital assets across financial institutions. The initiative aims to position Newsmax at the center of the evolving crypto market.
Christopher Ruddy, CEO of Newsmax, said Trump Coin’s value “should track the success of the Trump presidency, which so far has been impressive.” He also noted that diversifying company assets is essential amid shifting economic trends. He added that the timing aligns with rising momentum in the broader cryptocurrency market.
Newsmax’s decision to buy Trump Coin highlights confidence in the coin’s symbolic and financial value. The company views Trump Coin as tied to political developments and national sentiment. It believes its adoption may expand as the Trump presidency continues.
Trump Coin now plays a formal role in Newsmax’s asset portfolio, representing a first for a publicly traded media company. This purchase underscores the coin’s integration into mainstream financial strategies. The move may encourage other firms to explore similar crypto investments.
The board also highlighted that Trump Coin has shown resilience and growing interest across retail and institutional channels. Newsmax sees this interest as a sign of long-term viability. Its investment signals both trust and expectation for sustained performance.
Bitcoin remains a central part of Newsmax’s investment plan, marking a continuation of corporate adoption trends. The company emphasized that Bitcoin offers a hedge against fluctuations in the traditional financial market. Executives see it as a key component of their digital reserve.
Newsmax stated the decision to hold Bitcoin stems from its proven market position and institutional interest. Bitcoin has reached new highs over the past nine months. The company aims to benefit from ongoing momentum and institutional support.
By combining Bitcoin and Trump Coin in its holdings, Newsmax is crafting a diversified digital asset strategy. It plans to monitor both assets closely as purchases begin. This move reflects its shift toward a crypto-aligned financial future.
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