110-Year Retail Giant Bealls Goes All-In on Crypto Payments

TLDR:

• Bealls becomes the first U.S. retail chain to enable crypto payments across 660 stores using Flexa.
• The partnership supports over 99 digital currencies from more than 300 crypto wallets in-store.
• Bealls joins Flexa’s network to accept assets from Bitcoin and Ethereum to stablecoins and meme tokens.
• The move marks Bealls’ 110th anniversary with a new step into digital payments innovation.
  

Bealls, a century-old U.S. retail chain, just stepped into the digital future. The company announced it will now accept crypto payments through Flexa across its 660 stores. This move instantly positions Bealls as the first national retailer to support a wide range of cryptocurrencies in-store. 

The integration opens payment options for millions who hold digital assets. It’s a sharp turn for a brand that’s been around for 110 years, now aligning with blockchain-driven innovation.

Bealls and Flexa Bring Crypto to the Checkout

According to Wu Blockchain, Bealls’ partnership with Flexa enables payments through any crypto wallet app connected to over a dozen blockchains. Customers can now pay with Bitcoin, Ethereum, and various stablecoins directly at checkout. Even meme tokens are supported.

Flexa Payments, the technology powering this rollout, handles more than 99 digital currencies from over 300 wallets. It’s built to fit seamlessly into existing systems, making crypto payments feel as natural as card swipes. 

The process promises instant confirmations, allowing guests to complete purchases in seconds.

The company said it wants to prepare for the future of commerce by embracing flexible payment methods. Bealls’ Chairman and CEO, Matt Beall, called it a continuation of the brand’s long-standing commitment to innovation. 

For Flexa, the collaboration adds another major retail name to its expanding network of brick-and-mortar partners.

Crypto Payments Take Hold in Retail

The launch coincides with Bealls’ 110th anniversary, marking a shift in how traditional retailers view crypto. What began as an experiment among online brands is now reaching nationwide retail floors. 

Flexa’s cofounder Trevor Filter described Bealls’ decision as a natural evolution for a company with a deep legacy in U.S. retail.

The system’s appeal lies in simplicity. Transactions occur in less than a second, and merchants receive automatic updates as new currencies and wallets become available. This setup gives retailers like Bealls flexibility without requiring major infrastructure changes.

As of early 2025, roughly 65 million Americans hold some form of cryptocurrency. That growing adoption is creating pressure for retailers to keep up. Bealls’ move not only caters to these customers but also signals confidence in digital assets as a medium of everyday payments.

Bealls’ partnership reflects how the retail industry is gradually shifting toward more inclusive financial models. With Flexa’s help, the company now supports a wide crypto spectrum, from leading coins like BTC and ETH to newer, community-driven tokens.

This collaboration may encourage other U.S. retailers to follow suit, bridging the gap between digital wallets and in-store shopping. Bealls’ transition also strengthens Flexa’s position as a core player in real-world crypto transactions.

The post 110-Year Retail Giant Bealls Goes All-In on Crypto Payments appeared first on Blockonomi.