VeChain Boosts Real-World Adoption With Lululemon China Partnership

• VeChain teams up with Lululemon to embed blockchain-based verification in apparel, boosting anti-counterfeit protection.
• Each product gains a unique digital identity through QR and NFC tech, ensuring authenticity and transparency.

VeChain’s enterprise blockchain platform, ToolChain®, has collaborated with Lululemon in the Chinese mainland. The partnership focuses on strengthening the brand’s anti-counterfeit system by embedding digital verification into each product through VeChain’s blockchain-powered technology.

The initiative reflects the growing global demand for secure authentication methods, as counterfeit products continue to flood international markets. The Organization for Economic Co-operation and Development reported that fake goods represented about 2.3 percent of global imports in 2021, worth nearly $467 billion.

Founded in 2015, VeChain has positioned itself as a key blockchain ecosystem supporting real-world applications. Since 2017, over 300 enterprises have joined its ToolChain® platform, which runs on VeChainThor and offers blockchain-as-a-service (BaaS) solutions for business clients seeking traceability and digital trust.

VeChain Brings Transparency to Retail

The collaboration will introduce QR codes and NFC tags, each linked to a secure blockchain record. Every jacket, hoodie, or pair of leggings will carry an immutable digital identity, allowing instant verification by customers.

Sunny Lu, CEO of Vechain, explained that authenticity and trust form the foundation of today’s retail environment. He said,

VeChain’s system combines NFC chips, QR codes, and RFID technology to integrate data seamlessly. This model allows brands to maintain end-to-end visibility in their supply chains while reinforcing customer confidence through verifiable authenticity.

Blockchain Reshapes Fashion Authentication

Sunny Lu said that fashion companies are “motivated to reduce fraud, ensure authentic products are sold to maximize revenue and to create additional engagement and data-gathering opportunities in the secondary market.”

He added that VeChain has partnered with several fashion companies to implement blockchain and IoT systems for authentication. Lu said,

Lu stated that the technology is already helping brands enhance post-sale engagement and track product performance, contributing to better transparency in resale and recycling markets. 

He mentioned that blockchain traceability plays an additional role in sustainability reporting, as companies can now merge sourcing and supply chain information to “verify product credentials.” Lu added,

VeChain’s VET is trading at $0.017, reflecting a 1.09% increase over the past 24 hours, according to the latest market data.