Milano – Conio is pleased to announce the signing of a collaboration agreement with Ferrari to launch one of the most innovative projects in the luxury automotive sector. The initiative leverages blockchain technology for the first time to enhance the exclusive experience of clients enrolled in the prestigious Ferrari Hyperclub programme, opening new frontiers in digital ownership and tokenisation.
The project: blockchain serving Ferrari’s exclusive experience.
Following a comprehensive feasibility study initiated in March 2025, the project will take full shape with the start of the 2027 World Endurance Championship (WEC) season, thanks to the integration of a sophisticated digital infrastructure within Ferrari’s existing customer ecosystem.
At the heart of the initiative lies a digital token that grants the exclusive right to participate in a private digital auction for the purchase of an iconic Ferrari 499P, the model that triumphed three consecutive times at the 24 Hours of Le Mans.
A key element of innovation is the digital wallet developed by Conio, which will be integrated directly into the client-facing MyFerrari app. Built on Conio’s proprietary technology, this wallet ensures secure custody of tokens through a multi-signature system and advanced cryptographic protection protocols. In addition to viewing and storing tokens, the wallet enables peer-to-peer transactions between members without intermediaries, ensuring immediate and secure exchanges.
For Hyperclub members, this means maximum security in managing their digital assets, as well as complete freedom and flexibility to interact with them within an exclusive, transparent, and EU-compliant environment, elevating the concept of ownership and participation to an unprecedented level.
The Conio wallet represents a true milestone: it is not merely a digital wallet but a comprehensive hub for managing digital ownership. It includes interactive token visualization tools, features for purchasing and peer-to-peer reselling of the tokens exclusively among Hyperclub users, digital execution of anti–money laundering (AML) procedures as required by law, and real-time notifications and updates on token value. All of this takes place within an exclusive, closed, and protected ecosystem.
Technology as a distinctive element
The official allocation of tokens to Ferrari Hyperclub members is scheduled for March 2027, with a personalized and immersive digital experience available to each member starting in June 2026.
Statements from the Protagonists
Enrico Galliera, Chief Marketing and Commercial Officer, Ferrari:
Christian Miccoli, CEO and Founder, Conio:
Davide Rallo, Chief Fintech Strategist at Conio and architect of the project:
Gian Maria Mossa, CEO, Banca Generali:
About Conio
Conio is an Italian fintech company backed by Banca Generali and Poste Italiane. The company is at the forefront of digital custody and tokenisation of Real World Assets (RWA), sustainable energy, and financial products, and holds over 16 filed patents.
Source: https://en.cryptonomist.ch/2025/10/27/conio-ferrari-partnership-blockchain-project/
