Institutional clients of Canary Capital have already pre-ordered $245 million in XRP ETF, just days before its debut. The market is betting on increased liquidity and legitimization for the asset.
The transaction occurred just before the debut of the first spot XRP ETFs on U.S. exchanges. According to many analysts, these are institutional purchases: the size of the order suggests early positioning in anticipation of potential inflows when the ETFs begin trading.
The logic is straightforward: if demand increases after the launch, prices could rise. The move sparked debate on social media; a post on X garnered reactions ranging from irony to quiet confidence. Additionally, several traders remind us that large allocators rarely move capital without expecting shifts in market structure.
Despite the increasing institutional interest, the community remains divided. The debate on X this week focuses on decentralization, control over the amount of tokens, and Ripple’s long-term vision. Critics point out that Ripple holds about half of the total amount of XRP, a potential centralization risk.
Supporters counter that Ripple collaborates with over 100 financial institutions and, last year, managed 30 billion dollars through On-Demand Liquidity (ODL).
The renewed focus follows an acquisition campaign of nearly 4 billion dollars initiated in 2023. The latest transaction involves Palisade, a provider of digital asset wallets, which expands custody services aimed at banks and enterprises.
These integrations form an institutional ecosystem: from prime brokerage to treasury and infrastructure for stablecoin. However, the key question remains actual adoption. That said, analysts believe this makes XRP more relevant for those seeking compliant on-chain settlement solutions.
Furthermore, the expansion of custody and treasury management tools can lower entry barriers for banks and corporates. In contrast to previous cycles, the offering appears more mature on the operational front.
While retail investors debate the token’s utility, institutional investors appear to be moving decisively. The accumulation of XRP worth $245 million by Canary Capital’s clients sends a clear signal: major players are increasing their exposure ahead of the launch.
Whether this will change the sentiment depends on the launch of ETFs, institutional liquidity flows, and how Ripple updates its institutional roadmap. Despite the good news about ETFs even before their launch, today the price of XRP sees an 8% drop towards $2.28.
Overall, the signal is hard to ignore: the purchases of XRP by major players anticipate scenarios where institutional interest and new ETFs could redefine the token’s trajectory.


