Felix Pinkston
Nov 18, 2025 02:16
FanHub introduces a decentralized platform using Avalanche blockchain to transform sports fandom into a dynamic economy, providing tangible rewards and opportunities for fans and businesses.
FanHub, a pioneering platform in the Fantech space, is set to revolutionize the sports fandom landscape by leveraging decentralized technology. According to Avax.network, this innovative platform aims to create an organic economy where new value flows are established between fans, teams, and brands.
The Broken Traditional Model
For over a century, the sports business model has seen little evolution, with fans contributing passion and money primarily benefiting broadcasters and social platforms. Traditional sponsorships focus on brand awareness without clear ROI, often excluding smaller businesses. FanHub seeks to disrupt this model by turning fan engagement into a transaction layer that offers tangible rewards, democratizing access for smaller businesses.
Addressing Fan Needs
Fans often seek recognition and tangible benefits, yet the current system provides little in return. Traditional sponsorships are costly and designed for large brands, leaving small and midsized businesses at a disadvantage. FanHub addresses these issues with a mobile-first, gamified app that generates economic value from fan interactions. Features include match check-ins, lineup predictions, and fan stats, all verified on the Avalanche blockchain.
Innovative Offerings
FanHub rewards users with LYLTY Points, redeemable for a variety of incentives such as free merchandise, partner discounts, and soon, vouchers with major food delivery apps. Businesses can also join as LYLTY Partners, allowing them to offer loyalty rewards to customers without upfront costs. This infrastructure has been approved by major financial institutions like Visa, Mastercard, and American Express, ensuring a seamless user experience.
Expanding Market Reach
The platform targets a vast £0.5 trillion market encompassing sports betting, sponsorship, and fan travel. FanHub has strategically focused on UK football, identifying opportunities in lower leagues before expanding globally. This approach has attracted interest from high-profile clubs and international teams, aiming to reach half a million active wallets in the next year.
Team and Future Prospects
FanHub is led by CEO Gareth Lippiatt, who brings two decades of sports tech experience, and CIO Harley Thorne, known for his DevOps expertise. Backed by investors like Avalanche and Blockchange, FanHub plans to expand its partnerships across various leagues and teams through 2026, coinciding with the World Cup in the US.
Impact on Avalanche
FanHub’s integration with the Avalanche blockchain marks a significant step towards mainstream adoption of token economies. With a focus on habitual behaviors rather than speculative activities, FanHub has achieved substantial wallet growth, representing a notable percentage of active Avalanche C-Chain wallets on match days.
This initiative exemplifies Fantech at scale, using decentralized technology to foster new economic opportunities within the sports fandom ecosystem.
For more information, visit the Avax.network.
Image source: Shutterstock
Source: https://blockchain.news/news/fanhub-revolutionizes-sports-fandom-economy-avalanche-blockchain
