The post Canadian Brand Moose Knuckles Expands Its Global Retail Presence appeared on BitcoinEthereumNews.com. Moose Knuckles’ Toronto Eaton Centre store was recently upgraded to the brand’s latest digital-focused store concept. Courtesy of Moose Knuckles Since its founding in 2009, Moose Knuckles has carved out a unique space in the outerwear landscape, equal parts performance and fashion-driven. Born in Montreal, the brand’s DNA blends Canadian craftsmanship with a streetwear edge, offering protection against harsh climates without sacrificing style. It’s a positioning that has resonated with a younger, fashion-forward consumer looking for something more expressive than heritage labels like Canada Goose or luxury labels like Moncler. This past spring, the brand appointed Ellen Kinney as its new CEO, who previously led A.L.C., a women’s apparel brand based in Los Angeles. The change follows some adaptations in ownership. In 2019, Cathay Capital acquired a majority stake in Moose Knuckles, helping fuel its international growth. The following year, the brand gained another strategic partner when Bosideng, China’s leading down outerwear company, took a minority investment. The company has been steadily opening stores across North America, Europe, and Asia, while simultaneously evolving its product assortment beyond heavy outerwear, including styles considered level 4 warmth, “Canada Cold”- like Aurora, 3Q, and Debbie. “Our hero [heavyweight] product still drives a majority of the business today,” Kinney said. “But diversification is going to take us to scale.” The brand’s goal is to evolve with how consumers live now. Even in cold-weather markets, shoppers are seeking lighter, more versatile pieces with advanced fits and fills. The company has also seen strong growth in warm-weather regions, reflecting a shift toward year-round functionality. “Even within cold-weather products, people don’t want heavy,” she said. “They want better fits, lighter fills, better technology.” Moose Knuckles’ new concept features a digital ceiling display that mimics the weather outside. Courtesy of Moose Knuckles Moose Knuckles’ Immersive Store Experiences Earlier…

The post Tokyo Fashion Brand Expands Into Bitcoin and AI appeared on BitcoinEthereumNews.com. On Wednesday, Japanese casual apparel retailer Mac House announced that shareholders approved a name change to Gyet Co., Ltd., signaling a strategic shift into crypto and digital assets. The move highlights a broader corporate plan centered on cryptocurrency, blockchain, and artificial intelligence. It reflects the company’s ambition to launch a global Bitcoin treasury program, drawing attention from both domestic and international observers. “Yet” and Its Global Significance Gyet’s amended corporate charter introduces wide-ranging digital initiatives, adding cryptocurrency acquisition, trading, management, and payment services. The new objectives also cover crypto mining, staking, lending, and yield farming, as well as blockchain system development, NFT-related projects, and research in generative AI and data center operations. These changes indicate a clear intent to diversify beyond apparel and position the company within global technology and finance sectors. Sponsored Sponsored The rebranding reflects Gyet’s aim to operate with a broader international outlook. Its new name conveys three concepts: “Growth Yet,” “Global Yet,” and “Generation Yet,” signaling a desire to create technology-driven value for future generations while expanding beyond Japan’s domestic market. Bitcoin Purchasing and Mining Gyet declared its digital asset ambitions in June 2025 and in July signed a basic cooperation agreement with mining firm Zerofield. The company has since begun a $11.6 million Bitcoin acquisition program and is testing mining operations in US states such as Texas and Georgia, where electricity costs are relatively low. Its goal of holding more than 1,000 BTC is modest globally, but the model—funding purchases and mining with retail cash flow—remains unusual for an apparel business. Within Japan, Gyet follows companies such as Hotta Marusho and Kitabo, which have also diversified into cryptocurrency activities distinct from their original operations. This move may accelerate corporate Bitcoin holdings as a financial strategy, attract interest in overseas mining ventures by Japanese firms, and…

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