CEA Industries Inc. (ticker BNC) announced Wednesday that it has added over 15,000 BNB tokens, valued at $13 million, to its treasury. This brings the company’s total BNB holdings to 515,054 tokens, up from approximately 500,000 last month. BNB, the native token of Binance, is currently trading at about $872, a 20% drop over the past month.
CEA Industries has been increasing its BNB holdings as part of its strategy to build a robust treasury reserve. The company previously purchased BNB tokens at nearly $1,150 each, during a period when the asset surged 90% over the past year. However, the recent decline in BNB’s price reflects broader market trends affecting major cryptocurrencies, including Bitcoin and Ethereum.
“The market conditions align with our long-term strategy, allowing us to make disciplined purchases,” said CEO David Namdar in a statement. The company has raised $500 million through a private placement in August, aiming to solidify BNB as its primary treasury asset. This move is a clear demonstration of CEA Industries’ commitment to BNB.
CEA Industries distinguishes itself from other digital asset treasuries (DATs) with its approach to treasury management. A spokesperson for the company noted that unlike others, such as Strategy, which saw its mNAV premium drop, CEA remains focused on long-term strategies. The company also compared its approach to Solana’s, which saw its treasury value drop significantly over recent months.
The company’s approach contrasts with the forced-seller dynamics seen across the cryptocurrency market. CEA Industries continues to execute purchases when market conditions support its strategy, avoiding quick moves based on short-term market fluctuations.
With the backing of YZi Labs, a family office investment firm led by former Binance CEO Changpeng Zhao, CEA Industries remains a key player in the crypto treasury space. The company’s shares, BNC, were trading at $5.12 per share on Wednesday afternoon, up about 3%.
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