The post revolution reshaping games and NPCs appeared on BitcoinEthereumNews.com. Ubisoft is accelerating its use of advanced generative AI systems across the company, with leadership now calling the shift a revolution on par with gaming’s move to 3D. What did Yves Guillemot reveal about Ubisoft generative AI strategy? Ubisoft CEO Yves Guillemot used a recent Ubisoft earnings call to underline how deeply AI is now embedded inside the publisher. According to Guillemot, generative AI has been integrated across the entire company and is already shaping future projects. Moreover, he framed the technology as a defining change for the medium rather than a short-term trend. Speaking on the call (via Game File), Guillemot spent a focused minute on the topic, highlighting its growing importance. He said Ubisoft is “making great strides in applying Gen AI to high-value use cases that bring tangible benefits” to both players and internal teams. However, he also stressed that experimentation is tied to clear production needs rather than abstract hype. Guillemot went further, claiming: “It’s as big [of] a revolution for our industry as the shift to 3D. And we have everything to lead on this front.” With that, Ubisoft positioned itself as an early, aggressive adopter. The company has previously partnered with technology firms such as Nvidia on cloud and AI initiatives, building a base for these efforts. How is Ubisoft using generative AI in games for player experiences? On the player-facing side, Guillemot said Ubisoft is advancing “groundbreaking” gaming AI applications. These are built on its neo NPCs prototype, which the publisher first announced in 2024. That said, what began as experimental prototyping has now moved into what Guillemot called “player reality” in active development pipelines. He noted that the company has already progressed beyond early tests and is preparing to showcase more concrete implementations before the end of the year. Moreover, Ubisoft appears… The post revolution reshaping games and NPCs appeared on BitcoinEthereumNews.com. Ubisoft is accelerating its use of advanced generative AI systems across the company, with leadership now calling the shift a revolution on par with gaming’s move to 3D. What did Yves Guillemot reveal about Ubisoft generative AI strategy? Ubisoft CEO Yves Guillemot used a recent Ubisoft earnings call to underline how deeply AI is now embedded inside the publisher. According to Guillemot, generative AI has been integrated across the entire company and is already shaping future projects. Moreover, he framed the technology as a defining change for the medium rather than a short-term trend. Speaking on the call (via Game File), Guillemot spent a focused minute on the topic, highlighting its growing importance. He said Ubisoft is “making great strides in applying Gen AI to high-value use cases that bring tangible benefits” to both players and internal teams. However, he also stressed that experimentation is tied to clear production needs rather than abstract hype. Guillemot went further, claiming: “It’s as big [of] a revolution for our industry as the shift to 3D. And we have everything to lead on this front.” With that, Ubisoft positioned itself as an early, aggressive adopter. The company has previously partnered with technology firms such as Nvidia on cloud and AI initiatives, building a base for these efforts. How is Ubisoft using generative AI in games for player experiences? On the player-facing side, Guillemot said Ubisoft is advancing “groundbreaking” gaming AI applications. These are built on its neo NPCs prototype, which the publisher first announced in 2024. That said, what began as experimental prototyping has now moved into what Guillemot called “player reality” in active development pipelines. He noted that the company has already progressed beyond early tests and is preparing to showcase more concrete implementations before the end of the year. Moreover, Ubisoft appears…

revolution reshaping games and NPCs

Ubisoft is accelerating its use of advanced generative AI systems across the company, with leadership now calling the shift a revolution on par with gaming’s move to 3D.

What did Yves Guillemot reveal about Ubisoft generative AI strategy?

Ubisoft CEO Yves Guillemot used a recent Ubisoft earnings call to underline how deeply AI is now embedded inside the publisher. According to Guillemot, generative AI has been integrated across the entire company and is already shaping future projects. Moreover, he framed the technology as a defining change for the medium rather than a short-term trend.

Speaking on the call (via Game File), Guillemot spent a focused minute on the topic, highlighting its growing importance. He said Ubisoft is “making great strides in applying Gen AI to high-value use cases that bring tangible benefits” to both players and internal teams. However, he also stressed that experimentation is tied to clear production needs rather than abstract hype.

Guillemot went further, claiming: “It’s as big [of] a revolution for our industry as the shift to 3D. And we have everything to lead on this front.” With that, Ubisoft positioned itself as an early, aggressive adopter. The company has previously partnered with technology firms such as Nvidia on cloud and AI initiatives, building a base for these efforts.

How is Ubisoft using generative AI in games for player experiences?

On the player-facing side, Guillemot said Ubisoft is advancing “groundbreaking” gaming AI applications. These are built on its neo NPCs prototype, which the publisher first announced in 2024. That said, what began as experimental prototyping has now moved into what Guillemot called “player reality” in active development pipelines.

He noted that the company has already progressed beyond early tests and is preparing to showcase more concrete implementations before the end of the year. Moreover, Ubisoft appears keen to position AI-driven non-player characters as a core pillar of future design, potentially reshaping how players engage with in-game worlds. Details on specific titles were not disclosed during the call.

So far, the most visible result of these efforts has been a prototype version of the Neo NPCs unveiled in demos and presentations. In internal discussions, Guillemot described this technology as “a tool that’s been built first” with the expectation that creative teams will discover the best ways to use it. However, he acknowledged there is an argument that the most powerful game development AI tools emerge when they directly solve pre-existing design or production problems.

How extensive is Ubisoft AI integration inside its studios?

Guillemot emphasized that the publisher’s AI work now goes well beyond isolated R&D projects. On the production side, he said, teams in all Ubisoft studios and offices are “embracing this new technology”. Moreover, they are “constantly exploring new use cases” across programming, art workflows and overall game quality improvements.

This means that Ubisoft AI integration is no longer limited to experimental showcases like Neo NPCs. Instead, generative systems and automation are being deployed to support everyday tasks, from content creation to quality checks. However, the company has not yet detailed which internal tools are in regular use or how they affect staffing and budgets.

Previously, Guillemot had downplayed the hype around AI, describing it as “just another technology to be tested”. Fast forward to the current surge of AI optimism, and his tone has clearly shifted. He now appears firmly bullish on generative AI in video games, framing it as a foundational layer of future development rather than a side experiment.

How has Ubisoft’s AI push been received by players?

Despite leadership’s enthusiasm, Ubisoft’s AI journey has not been entirely smooth. The company recently apologized to Anno 117: Pax Romana players for the “accidental” inclusion of an AI-generated loading screen in the release version of the game. However, the incident highlighted how quickly generative assets can slip into shipped products and spark community backlash.

The apology suggested that internal guidelines around AI usage are still evolving. Moreover, player reactions underline a broader tension across the industry: while some welcome increased dynamism and scale from generative AI in games, others worry about quality, transparency and potential job displacement. Ubisoft has not yet published a detailed public policy on where it draws those lines.

Broader industry debates on AI art, voice synthesis and narrative design continue to intensify. External observers and labor organizations, such as the Writers Guild of America, have raised concerns about unchecked AI deployment. For context, coverage by outlets like IGN and analysis from PC Gamer have tracked similar controversies around other publishers and studios.

Why does Ubisoft see a generative AI revolution in games?

Guillemot’s comparison between AI and the transition from 2D to 3D reflects how Ubisoft views the long-term impact of these tools. In his view, the generative AI revolution in games will reshape workflows, game design and player expectations in a way comparable to that earlier technological leap. Moreover, he believes Ubisoft’s global scale gives it an advantage in deploying such systems.

According to Guillemot, AI can support both content scale and systemic depth, from smarter non-player characters to more reactive worlds. However, he also framed it as an enhancer of human creativity rather than a replacement, suggesting that the most effective deployments will augment designers and writers instead of sidelining them.

Industry analysts have noted that large publishers experimenting with AI-led production pipelines could achieve faster iteration times and lower certain costs. That said, they also warn of legal, ethical and reputational risks if companies do not manage data sources and labor impacts carefully.

What was the market context around Ubisoft’s latest comments?

The AI-focused commentary arrived during an earnings call held shortly after the temporary cessation of trading for Ubisoft shares. The pause triggered broad speculation across the games industry about a potential acquisition or major restructuring. However, Ubisoft later confirmed that the halt was due to an issue with new auditors rather than any takeover activity.

This backdrop added extra weight to Guillemot’s remarks. Moreover, it signaled to investors that Ubisoft is betting heavily on AI as a differentiating factor at a time of intense competition. While he did not provide specific financial targets tied to AI, framing it as a revolution on a 3D-like scale indicates management sees it as central to long-term strategy.

In summary, Ubisoft’s leadership now treats advanced AI as a core pillar across design, production and live games, moving well beyond early experimentation. The coming months, and any further demos of Neo NPCs or related systems, will show whether this bold positioning translates into experiences that players actually embrace.

Source: https://en.cryptonomist.ch/2025/11/21/ubisoft-generative-ai-revolution/

Market Opportunity
NPC Solana Logo
NPC Solana Price(NPCS)
$0,000601
$0,000601$0,000601
0,00%
USD
NPC Solana (NPCS) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

The Role of Blockchain in Building Safer Web3 Gaming Ecosystems

The Role of Blockchain in Building Safer Web3 Gaming Ecosystems

The gaming industry is in the midst of a historic shift, driven by the rise of Web3. Unlike traditional games, where developers and publishers control assets and dictate in-game economies, Web3 gaming empowers players with ownership and influence. Built on blockchain technology, these ecosystems are decentralized by design, enabling true digital asset ownership, transparent economies, and a future where players help shape the games they play. However, as Web3 gaming grows, security becomes a focal point. The range of security concerns, from hacking to asset theft to vulnerabilities in smart contracts, is a significant issue that will undermine or erode trust in this ecosystem, limiting or stopping adoption. Blockchain technology could be used to create security processes around secure, transparent, and fair Web3 gaming ecosystems. We will explore how security is increasing within gaming ecosystems, which challenges are being overcome, and what the future of security looks like. Why is Security Important in Web3 Gaming? Web3 gaming differs from traditional gaming in that players engage with both the game and assets with real value attached. Players own in-game assets that exist as tokens or NFTs (Non-Fungible Tokens), and can trade and sell them. These game assets usually represent significant financial value, meaning security failure could represent real monetary loss. In essence, without security, the promises of owning “something” in Web3, decentralized economies within games, and all that comes with the term “fair” gameplay can easily be eroded by fraud, hacking, and exploitation. This is precisely why the uniqueness of blockchain should be emphasized in securing Web3 gaming. How Blockchain Ensures Security in Web3 Gaming?
  1. Immutable Ownership of Assets Blockchain records can be manipulated by anyone. If a player owns a sword, skin, or plot of land as an NFT, it is verifiably in their ownership, and it cannot be altered or deleted by the developer or even hacked. This has created a proven track record of ownership, providing control back to the players, unlike any centralised gaming platform where assets can be revoked.
  2. Decentralized Infrastructure Blockchain networks also have a distributed architecture where game data is stored in a worldwide network of nodes, making them much less susceptible to centralised points of failure and attacks. This decentralised approach makes it exponentially more difficult to hijack systems or even shut off the game’s economy.
  3. Secure Transactions with Cryptography Whether a player buys an NFT or trades their in-game tokens for other items or tokens, the transactions are enforced by cryptographic algorithms, ensuring secure, verifiable, and irreversible transactions and eliminating the risks of double-spending or fraudulent trades.
  4. Smart Contract Automation Smart contracts automate the enforcement of game rules and players’ economic exchanges for the developer, eliminating the need for intermediaries or middlemen, and trust for the developer. For example, if a player completes a quest that promises a reward, the smart contract will execute and distribute what was promised.
  5. Anti-Cheating and Fair Gameplay The naturally transparent nature of blockchain makes it extremely simple for anyone to examine a specific instance of gameplay and verify the economic outcomes from that play. Furthermore, multi-player games that enforce smart contracts on things like loot sharing or win sharing can automate and measure trustlessness and avoid cheating, manipulations, and fraud by developers.
  6. Cross-Platform Security Many Web3 games feature asset interoperability across platforms. This interoperability is made viable by blockchain, which guarantees ownership is maintained whenever assets transition from one game or marketplace to another, thereby offering protection to players who rely on transfers for security against fraud. Key Security Dangers in Web3 Gaming Although blockchain provides sound first principles of security, the Web3 gaming ecosystem is susceptible to threats. Some of the most serious threats include:
Smart Contract Vulnerabilities: Smart contracts that are poorly written or lack auditing will leave openings for exploitation and thereby result in asset loss. Phishing Attacks: Unintentionally exposing or revealing private keys or signing transactions that are not possible to reverse, under the assumption they were genuine transaction requests. Bridge Hacks: Cross-chain bridges, which allow players to move their assets between their respective blockchains, continually face hacks, requiring vigilance from players and developers. Scams and Rug Pulls: Rug pulls occur when a game project raises money and leaves, leaving player assets worthless. Regulatory Ambiguity: Global regulations remain unclear; risks exist for players and developers alike. While blockchain alone won’t resolve every issue, it remediates the responsibility of the first principles, more so when joined by processes such as auditing, education, and the right governance, which can improve their contribution to the security landscapes in game ecosystems. Real Life Examples of Blockchain Security in Web3 Gaming Axie Infinity (Ronin Hack): The Axie Infinity game and several projects suffered one of the biggest hacks thus far on its Ronin bridge; however, it demonstrated the effectiveness of multi-sig security and the effective utilization of decentralization. The industry benefited through learning and reflection, thus, as projects have implemented changes to reduce the risks of future hacks or misappropriation. Immutable X: This Ethereum scaling solution aims to ensure secure NFT transactions for gaming, allowing players to trade an asset without the burden of exorbitant fees and fears of being a victim of fraud. Enjin: Enjin is providing a trusted infrastructure for Web3 games, offering secure NFT creation and transfer while reiterating that ownership and an asset securely belong to the player. These examples indubitably illustrate that despite challenges to overcome, blockchain remains the foundational layer on which to build more secure Web3 gaming environments. Benefits of Blockchain Security for Players and Developers For Players: Confidence in true ownership of assets Transparency in in-game economies Protection against nefarious trades/scams For Developers: More trust between players and the platform Less reliance on centralized infrastructure Ability to attract wealth and players based on provable fairness By incorporating blockchain security within the mechanics of game design, developers can create and enforce resilient ecosystems where players feel reassured in investing time, money, and ownership within virtual worlds. The Future of Secure Web3 Gaming Ecosystems As the wisdom of blockchain technology and industry knowledge improves, the future for secure Web3 gaming looks bright. New growing trends include: Zero-Knowledge Proofs (ZKPs): A new wave of protocols that enable private transactions and secure smart contracts while managing user privacy with an element of transparency. Decentralized Identity Solutions (DID): Helping players control their identities and decrease account theft risks. AI-Enhanced Security: Identifying irregularities in user interactions by sampling pattern anomalies to avert hacks and fraud by time-stamping critical events. Interoperable Security Standards: Allowing secured and seamless asset transfers across blockchains and games. With these innovations, blockchain will not only secure gaming assets but also enhance the overall trust and longevity of Web3 gaming ecosystems. Conclusion Blockchain is more than a buzzword in Web3; it is the only way to host security, fairness, and transparency. With blockchain, players confirm immutable ownership of digital assets, there is a decentralized infrastructure, and finally, it supports smart contracts to automate code that protects players and developers from the challenges of digital economies. The threats, vulnerabilities, and scams that come from smart contracts still persist, but the industry is maturing with better security practices, cross-chain solutions, and increased formal cryptographic tools. In the coming years, blockchain will remain the base to digital economies and drive Web3 gaming environments that allow players to safely own, trade, and enjoy their digital experiences free from fraud and exploitation. While blockchain and gaming alone entertain, we will usher in an era of secure digital worlds where trust complements innovation. The Role of Blockchain in Building Safer Web3 Gaming Ecosystems was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story
Share
Medium2025/09/18 14:40
Rheem® and ecobee partner to launch the ecobee Smart Thermostat Lite | Works with EcoNet® Technology

Rheem® and ecobee partner to launch the ecobee Smart Thermostat Lite | Works with EcoNet® Technology

The ecobee Smart Thermostat Lite | Works With EcoNet® Technology is the newest addition to Rheem’s smart thermostat lineup, introducing a simplified option designed
Share
AI Journal2026/02/12 22:46
Serrala Acquires e-invoicing and Accounts Payable Specialist Cevinio

Serrala Acquires e-invoicing and Accounts Payable Specialist Cevinio

Serrala, a global leader in finance process automation, announced the acquisition of Cevinio. Serrala, a global leader in finance process automation, announced
Share
Globalfintechseries2026/02/12 22:07