Sales of Lady Gaga’s Mayhem explode after the set earned multiple Grammy nominations and a new collectible vinyl was released. ELMONT, NEW YORK – SEPTEMBER 07: Lady Gaga accepts the “Artist of the Year” award onstage during the 2025 MTV Video Music Awards at UBS Arena on September 07, 2025 in Elmont, New York. (Photo by Manny Carabel/Getty Images for MTV)
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Earlier this month, Lady Gaga racked up seven Grammy nominations, making her one of the standout artists at the 2026 ceremony. Multiple tunes from the pop icon are up for some gold, as are a pair of full-lengths.
The focus is on Mayhem, which could earn Gaga the coveted Album of the Year trophy — a prize she has been vying for since the outset of her career, but has somehow never claimed. Thanks to all the excitement around the Grammy nominations, as well as a newly-released collectible vinyl, Mayhem becomes a top seller in America and sees one-week purchases skyrocket in just a matter of days.
Sales of Lady Gaga’s Mayhem Jump 675%
Between the Grammy nods and an uptick in purchases on vinyl, Mayhem sold just under 6,700 copies across all formats throughout the United States. That number comes from Luminate, the music industry organization that compiles sales and streaming data, which is then used to build the Billboard charts. The frame prior, Mayhem sold under 900 copies across America, meaning the dance-pop project experienced a 675% leap in sales from one period to the next.
Lady Gaga’s Mayhem Rebounds Onto Multiple Billboard Charts
LAS VEGAS, NEVADA – JULY 16: (Exclusive Coverage) Lady Gaga performs during the kick off of The MAYHEM Ball tour at T-Mobile Arena on July 16, 2025 in Las Vegas, Nevada. (Photo by Kevin Mazur/Getty Images for Live Nation)
Kevin Mazur/Getty Images for Live Nation
All those purchases help Mayhem return to a pair of Billboard rankings. Gaga finds herself back inside the top 10 on the Vinyl Albums chart as Mayhem reenters out of nowhere at No. 7. The set also comes in just beneath that uppermost tier on the Top Album Sales list, where it breaks back in at No. 12.
Lady Gaga’s Mayhem Returns to No. 1 in America
Mayhem also climbs on another two tallies in America. Gaga is in charge once more of the Top Dance Albums chart as Mayhem lifts a single space. The title is a top 40 performer again on the Billboard 200 as it pushes from No. 42 to No. 26, thanks to a total of 18,500 equivalent units shifted.
Sales of Mayhem exploded after a collectible vinyl was offered for a short window of availability. The wax record includes liquid on two sides — one in orange and the other in black — to mimic the visual aesthetic of the album.
Lady Gaga’s Grammy Nods Also Boost Mayhem Further
LAS VEGAS, NEVADA – APRIL 03: Lady Gaga attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Frazer Harrison/Getty Images for The Recording Academy)
Getty Images for The Recording Academy
Also helping Mayhem rise are the aforementioned Grammy nods. The full-length itself is a competitor for both Album of the Year and Best Pop Vocal Album, and Gaga is hoping to claim the latter field for a second time.
Singles “Disease” and “Abracadabra” racked up a total of four chances to be named a champion, with “Abracadabra” ending up in the running for both Record and Song of the Year — two more honors Gaga has been up for in the past but never claimed.
Lady Gaga’s The Fame and Born This Way Continue to Chart
On the Billboard 200, Gaga fills two spaces, as Mayhem sits several dozen spots above The Fame. That introductory project dips from No. 54 to No. 80.
On the Top Dance Albums chart, the singer-songwriter and actress appears in a trio of spots. In addition to Mayhem and The Fame, Born This Way falls from the top 10 and lands at No. 15 this week.
“Abracadabra” and “Die With a Smile” Remain Big Hits
In addition to her run at the Grammys and a new vinyl release, Mayhem is kept alive –and even resurrected – by the continued popularity of multiple singles. Three songs featured on its tracklist, including “Abracadabra,” “Die With a Smile” with Bruno Mars, and the most recent addition, “The Dead Dance,” appear across a variety of Billboard rankings. Impressively, both “Die With a Smile” and “The Dead Dance” return to their all-time peaks on two pop radio rosters, which highlights just how popular Gaga’s work is in America at the moment.
Source: https://www.forbes.com/sites/hughmcintyre/2025/11/24/lady-gagas-grammy-nominated-album-spikes-675-in-sales-in-one-week/
