Spotify Set to Raise U.S. Subscription Prices in Early 2026
Spotify will raise its U.S. subscription prices in the first quarter of next year, Reuters reported on Monday, citing a Financial Times story based on three people familiar with the matter.
The planned hike would mark Spotify’s first U.S. price increase since June 2024. The company has already raised prices in several international markets. In August, Spotify said monthly rates would rise to 11.99 euros from 10.99 euros across regions, including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific.
The company has relied on periodic price increases in recent years to support earnings growth, arguing that its position in the streaming market helps retain subscribers even when costs climb. In the September quarter, Spotify raised the cost of its premium individual plan in more than 150 markets.
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