The New Frontier of Digital Finance in Italy

Kraken, among the longest-standing and most reliable cryptocurrency platforms in the world, takes a decisive step towards the democratization of digital finance with the launch of the Krak Card.

This new debit card, now also available for Italian customers, promises to revolutionize the way digital assets are managed and spent, offering advanced tools to fully embrace decentralized finance.

Krak Card: multi-asset payments and cashback in euros or bitcoin

The core of Krak Card’s innovation lies in the ability to make payments by simultaneously drawing from various assets, whether they are fiat currencies or cryptocurrencies.

Thanks to integration with the global Mastercard network, the card allows spending of over 400 assets supported by the Krak app, turning every digital wallet into immediate purchasing power.

One of the most appreciated features is the 1% cashback on all purchases, issued in euros or bitcoin.

In Italy, this function translates into a tangible advantage for those who wish to obtain competitive rewards without exchange fees or monthly charges. Users can choose between two aesthetic variants of the card, available in both physical and virtual formats, for total flexibility in daily spending.

Maximum Flexibility in Asset Management

The Krak Card offers unprecedented control: you can preset the order of asset usage and decide which to exclude from payments.

For example, a purchase of 100 euros can be split between cash balance and secondary assets like cryptocurrencies or stablecoins, with instant conversion at the time of the transaction. This system allows you to optimize resources and tailor your spending strategy to your needs.

Mark Greenberg, Global Head of Consumer at Kraken, emphasizes that the platform’s vision is to treat every currency as cash, allowing users to use any asset to pay for goods and services, from daily groceries to vacations.

Vault Krak: Growing Wealth with DeFi

Another pillar of Krak’s offering is represented by Vaults, tools that allow inactive assets to be transformed into daily yields.

Through integration with independently audited lending protocols, Vaults offer returns of up to over 10% APY on eligible assets, far surpassing the opportunities offered by traditional financial institutions.

Users can tailor their growth strategy according to their risk profile, choosing from various options for returns and flexibility.

This feature complements the opportunities for instant transfers in over 160 countries and returns up to 3.6% already available on Krak, solidifying the platform as a benchmark for digital wealth management.

Salary Credit: Towards a Finance Without Barriers

To further streamline access to the Krak ecosystem, Kraken will soon introduce the option for direct salary deposit.

This feature will remove the barriers between receiving compensation, wealth growth, and spending, allowing users to manage the entire financial cycle within a single platform. The extension of this option to other markets is planned in the coming months.

A Solid and Regulated Infrastructure

The launch of the Krak Card is part of a European growth strategy supported by a network of banking partners and a native crypto infrastructure.

The recent activation of the MiCAR (Markets in Crypto-Assets Regulation) license, authorized by the Central Bank of Ireland, allows Kraken to offer regulated crypto services throughout the European Economic Area, reinforcing its commitment to compliance and leadership in the sector.

Kraken boasts a historical presence in the United Kingdom since 2013 and is today among the largest and most respected platforms registered with the FCA, offering a comprehensive range of crypto products to local clients for over a decade.

Krak: an app for the new digital economy

The Krak app, launched in June 2025, has already recorded over 450,000 downloads in more than 130 countries, indicating a growing interest in solutions that bridge traditional finance and decentralized finance.

The debut of the Krak Card is set to accelerate this growth, attracting a new wave of users seeking a flexible and benefit-rich primary account.

Kraken aims to position Krak as an independent brand, ready to challenge the traditional banking and payment sectors, laying the groundwork to become a benchmark in European fintech.

Future Developments and New Features

In the coming months, the Krak ecosystem will be enhanced with additional features: credit products, new card variants, more generous rewards for purchases, simplified registration processes, and broader support for assets that can be spent daily.

The goal is to offer customers the ability to send, grow, and spend money in an open, borderless, and ever-evolving financial system.

Kraken: Security, Transparency, and Innovation

Founded in 2011, Kraken stands out for its security, liquidity, and a range of services that spans from trading over 500 digital assets to traditional products like futures, stocks, and US ETFs.

With over 15 million clients including institutions, professionals, and consumers, Kraken is recognized for its speed, reliability, and transparency, having been the first to introduce Proof of Reserves in the industry.

The platform ensures maximum regulatory compliance, protects user privacy, and maintains extremely high security standards, reinforcing customer trust and its role as a leader in the global cryptocurrency market.

For more information, you can visit Kraken’s official website: www.kraken.com.