Two publicly traded companies increased their exposure to Zcash (ZEC) in November, signaling a shift as institutions increasingly bet on privacy-focused cryptocurrencies.
The moves reflect rising confidence in privacy assets as viable treasury tools, at a time when ZEC has defied the broader market downtrend and outperformed major cryptocurrencies with notable gains.
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Corporate Treasuries Turn to Privacy Assets
In a recent press release, Reliance Global Group, a Nasdaq-listed insurance technology firm, announced that it executed a major strategic shift in its Digital Asset Treasury (DAT). The firm liquidated all previous crypto holdings and reallocated entirely into ZEC.
This follows a comprehensive strategic review led by the company and Blake Janover, Chairman of the Crypto Advisory Board. They concluded that Zcash is the “most compelling opportunity for a long term DAT strategy.”
The company cited several reasons why ZEC emerged as its preferred asset, starting with its exceptional price rally. Reliance noted that Zcash delivered a sharp upside move and held up strongly during a challenging period for the broader cryptocurrency market.
According to the firm, this strength signals the beginning of a much larger adoption phase, especially as Zcash’s privacy-focused technology andcompliance-ready features gain increasing interest from enterprises and financial institutions.
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Reliance Global also highlighted ZEC’s Bitcoin-based architecture, enhanced with advanced zero-knowledge cryptography, its flexible transaction model, leadership in zk-SNARK innovation, selective disclosure tools for auditors and regulators, and strong confidentiality features. These factors together position ZEC as a compelling, institution-ready digital asset.
Cypherpunk Adds $18 Million in ZEC, Now Controlling 1.43% of Total Supply
In addition to Reliance Global, Cypherpunk Technologies also expanded its ZEC holdings. Last week, the digital-asset treasury firm backed by the Winklevoss twins announced that it had purchased an additional 29,869.29 ZEC for $18 million.
This brings its total holdings to 233,644.56 ZEC, representing roughly 1.43% of Zcash’s total supply. The firm acquired its position at an average cost of $291.04 per coin.
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According to the latest data from CoinGecko, the firm is currently sitting on an unrealized profit of $43.7 million. This stands in sharp contrast with BTC-and ETH-holding firms, many of which are currently sitting on paper losses.
For instance, BitMine’s unrealized losses reached $4 billion last week and have since narrowed to $3.7 billion. Meanwhile, Metaplanet’s unrealized losses have climbed to roughly $609 million.
ZEC Surges 300% as BTC and ETH Slide Into Double-Digit Losses
This divergence is attributed to the price performance of the underlying assets. Since October, ZEC’s price has appreciated by over 300%. At the same time, BTC has dipped 23.6% and ETH has posted an even steeper loss of 29.6%
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Price Performance of ZEC, ETH, and BTC Since October. Source: TradingViewWhile ZEC has faced pressure recently, shedding around 20% of its gains over the past week, the broader outlook still appears constructive. BeInCrypto’s technical analysis shows that Zcash is trading inside an ascending triangle.
This pattern often signals a potential continuation of upward momentum. Additionally, the Relative Strength Index (RSI) is showing a hidden bullish divergence. This is again a bullish continuation signal.
Overall, the indicators point to a positive outlook for ZEC, but confirmation will depend on market behavior in the next few sessions.
Source: https://beincrypto.com/institutions-invest-zcash-privacy-coin/
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