Sony Bank has announced plans to launch its own USD-pegged stablecoin by 2026. The stablecoin will be integrated across Sony’s entertainment platforms, including PlayStation, streaming services, and anime platforms. The token will aim to offer faster, cheaper, and borderless payments for users worldwide.
Currently, Sony relies heavily on credit card networks for transactions, which impose high fees on purchases. The stablecoin will help reduce these costs, particularly for in-game transactions and subscription services. The U.S. market, which makes up more than 30% of Sony’s global revenue, is expected to benefit from this move.
To move forward with the stablecoin, Sony Bank has applied for a U.S. banking license. The bank is setting up a local branch to ensure compliance with U.S. regulations. Additionally, Sony Bank has partnered with Bastion, a U.S.-based stablecoin infrastructure provider, to meet regulatory standards from the start.
However, the move has faced criticism from some quarters. The Independent Community Bankers of America (ICBA) has raised concerns about the lack of FDIC insurance for Sony’s stablecoin. ICBA argues that this could expose users to risks if Sony Bank encounters financial difficulties.
Sony Bank’s trust-charter structure is also under scrutiny. Regulators are questioning whether it can support a product like a checking account. ICBA asserts that Sony has yet to meet all the necessary requirements expected from U.S. financial institutions.
Sony’s announcement comes as several other companies plan to launch their own stablecoins. Western Union intends to launch its USDPT token on Solana by 2026. Additionally, nine European banks are working on a euro-backed stablecoin under the new MiCA regulations in Europe.
The stablecoin market has grown significantly, with Tether and Circle controlling a majority share of the market. According to reports, the market could exceed $1 trillion by 2028, with significant shifts in the banking sector. Emerging markets are particularly susceptible to this shift, with billions in funds potentially moving to stablecoins.
Sony Bank is positioning itself to compete with other players in the space. As the stablecoin market continues to evolve, Sony aims to capitalize on its global reach. The company plans to offer a seamless payment experience across its platforms while reducing reliance on expensive credit card networks.
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