Bugaboo And Artipoppe Unveil Elevated Line Of Baby Gear For The Modern Parent

Bugaboo and Artipoppe, two of the most influential names in modern parenting, unveil their first collaboration since Bugaboo’s acquisition of the baby wearing brand in 2022. The Bugaboo x Artipoppe Limited-Edition Kangaroo Set combines Bugaboo’s engineering legacy with Artipoppe’s couture-inspired aesthetic to create one of the most anticipated luxury parenting sets of the season.

The partnership builds on a shared customer base that has grown organically over the years. Internal data from both brands shows 40%+ of Artipoppe customers also purchase premium strollers, with Bugaboo ranking as the most common pairing. One-third of Bugaboo Kangaroo and Fox customers follow luxury fashion content at the same rate they follow parenting content.

In a parenting landscape where consumers are investing heavily in elevated essentials, from premium bassinets like SNOO to elevated basics from brands like Willow, Nanit, Hatch, and Coterie, this collaboration taps into a growing segment seeking beauty, function, and identity in the products they use every day. The luxury baby stroller and gear segment alone was valued at roughly USD 3.1 billion in 2023 and is projected to grow to over USD 4.2 billion by 2030. This signals how willing modern parents are to invest in design-forward, premium parenting tools. Luxury parenthood has become a fast-emerging category, driven by millennial and Gen Z parents who are spending more on fewer, higher-quality pieces and gravitating toward brands that reflect their identity.

By bringing Artipoppe under its umbrella, Bugaboo has created a unified design house that caters to this new generation of parents: those who see parenthood not as a departure from personal style, but as an extension of it. Bugaboo’s acquisition of Artipoppe in 2022 formalized a relationship that had been unfolding for nearly a decade and signaled the brand’s ambition to build a full lifestyle portfolio beyond strollers. With a 25-year legacy of design innovation, a presence in 65+ markets, and a recent B Corp™ certification, Bugaboo has steadily become one of the most recognizable premium parenting brands worldwide — making the collaboration feel like a natural evolution of its design-first ethos.

This collaboration is a one-time, limited release, rather than an ongoing cadence. It marks a moment where the parenting category is adopting the same model as fashion: capsule collections with strong storytelling, premium materials, and collector appeal. “Bugaboo and Artipoppe have long shared a vision of parenthood as something expressive, empowered, and deeply personal,” said Alessandra Elia, Global Chief Marketing Officer at Bugaboo. “This collaboration is the first glimpse of what’s possible when our creative teams work as one.”

While stroller accessories are rarely the centerpiece of luxury conversations, this collection changes that. The canopy and carrier are crafted from a jacquard weave of Japanese mulberry silk and organic cotton, giving the pieces a soft, lightweight drape typical of high-end fashion textiles. The design draws inspiration from Greek mythology, specifically the symbolism of protection and transformation. The golden-violet iridescence shifts with the light, creating a sense of movement that mirrors the ever-changing rhythm of early parenthood. Artipope wanted the pieces to feel like wearable art — protective, symbolic, and expressive of the transformation that defines modern parenthood.

Beyond design, the collaboration speaks to a broader cultural movement: the reframing of motherhood as multidimensional, empowered, and grounded in self-expression. Today’s parents are blending ambition, community, wellness, and identity in ways previous generations did not — and they want tools that support this expanded version of themselves. This collection meets that moment. It treats parenting essentials not as products meant to blend into the background, but as objects that reflect how modern mothers and fathers move, live, and define their families.

The capsule collection features Bugaboo x Artipoppe Kangaroo Complete + Zeitgeist Carrier Set ($2,719), Kangaroo Sibling Seat Complete ( $749), Fox 5 Renew Sun Canopy ( $749) and the Kangaroo Sun Canopy ($749)

With this release, Bugaboo and Artipoppe aren’t just launching a product — they’re shaping the future of what luxury parenthood looks and feels like. All pieces are produced in extremely limited quantities and will be available exclusively on bugaboo.com.