Key Insights:
- CNBC will feature Kalshi’s real-time forecasts across TV, web, and app beginning in 2026.
- Kalshi expands media reach after securing partnerships with CNN and raising major new funding.
- Prediction markets face rising scrutiny as regulators question their classification and oversight rules.
Kalshi has announced a new multi-year partnership with CNBC, expanding its presence across major U.S. media networks. The agreement arrives shortly after a separate deal with CNN. Beginning in 2026, CNBC will integrate Kalshi’s real-time prediction data across its TV programming, website, and mobile app. The arrangement includes a co-branded page on Kalshi’s platform, offering users direct access to market-based probability forecasts for economic and policy events.
CNBC Expands Forecast Coverage with Kalshi Integration
CNBC plans to display Kalshi’s real-time prediction data during select shows, including “Squawk Box” and “Fast Money.” The network will also introduce a dedicated Kalshi-branded section on its digital platforms. A statement from CNBC’s president noted that “prediction markets are rapidly shaping how investors and business leaders think about important events,” raising expectations that forecast data could become a regular feature for viewers.
The partnership will allow CNBC audiences to track market-implied probabilities on topics such as Federal Reserve rate decisions and economic indicators. One executive said the new integration “will help people stay better informed about the world around them,” though there were doubts about how audiences may react to the introduction of prediction-based metrics. The move represents a shift toward data formats that connect financial news with real-time market expectations.
Kalshi Builds Media Network After CNN Deal
The CNBC partnership is Kalshi’s second large media agreement announced this week. The company recently finalized a similar arrangement with CNN. On the same day, Kalshi revealed it had raised $1 billion at an $11 billion valuation. A source familiar with the deals noted that money exchanged hands in both partnerships, though Kalshi disputed a claim reported by Axios regarding licensing fees.
Kalshi’s recent expansion reflects the rising use of prediction platforms that allow users to trade futures contracts tied to real-world outcomes. These markets track events ranging from elections to weather conditions. Kalshi described the partnership as “the next evolution: moving from data about what’s happening now, to real-time forecasts about what’s happening next.”
Regulators Continue to Scrutinize Prediction Markets
Prediction markets continue to attract regulatory attention. Some states have challenged their classification as federally regulated exchanges, raising questions about jurisdiction. A recent Nevada court ruling stated that “Kalshi is not licensed to conduct gaming in Nevada,” though the company disputed the ruling and filed an appeal. Connecticut regulators also issued cease-and-desist notices to Kalshi and other platforms.
The legal debate centers on whether prediction markets resemble gambling products. Kalshi argues that it operates under federal oversight as an exchange for futures contracts. Several cases remain active, and legal experts suggest the issue may eventually reach the Supreme Court.
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Source: https://coincu.com/news/big-move-cnbc-to-feature-kalshis/
