In a world where skincare aisles—both digital and physical—are overflowing with choices, standing out requires innovation, expertise, and a strong brand identity. Enter LABAREAU, the premium skincare brand founded by Dutch beauty expert Lindsay van der Looij. With a deep passion for skin health, an eye for detail, and relentless dedication, she aims to bring her signature red bottles into every bathroom in the Netherlands.
From Clinic to Iconic Brand
Van der Looij’s journey into the beauty industry began at the age of 25 when she moved to the city and took a bold leap of faith—launching her own beauty clinic. What started as Knap Skincare evolved into Bloy Institute, a high-end beauty destination in Amsterdam’s prestigious Oud-Zuid district. Today, Bloy is a sought-after hotspot for skincare enthusiasts, including Dutch celebrities like Elise Schaap, Jaimie Vaes, Anna Nooshin, and Quinty Trustfull. With a waiting list now in place, securing an appointment at Bloy has become a privilege.
A New Era in Skincare
In 2021, Van der Looij expanded her expertise by introducing LABAREAU, a premium skincare line that bridges science and luxury. She recognized a gap in the market—existing products in her clinic failed to meet her high standards. Determined to create something better, she developed LABAREAU to deliver visible results while maintaining an indulgent skincare experience.
The brand is built on the principles of skin rejuvenation, utilizing potent ingredients such as collagen, hyaluronic acid, and peptides. These powerhouse components are designed to hydrate, restore volume, and enhance skin radiance—what Van der Looij describes as “a filler in a bottle.” Backed by extensive scientific research, LABAREAU collaborates with leading biochemists and skincare scientists to formulate highly effective products.
With a growing loyal customer base and an ever-expanding influence in the beauty industry, LABAREAU is well on its way to redefining premium skincare in the Netherlands and beyond.
