Kalshi has gained significant visibility through new media partnerships. It has increased its lead over Poymarket even with the firm preparing to return to the U.S. market.
CNBC and CNN Adopt Kalshi’s Prediction Data
Yesterday, CNBC announced an agreement to use the platform’s real-time prediction data for its TV and online channels starting in 2026.
Popular programs such as Squawk Box and Fast Money will integrate event-probability insights from the platform. This would also be accompanied by an on-air ticker, along with CNBC market pages on the Kalshi website.
CNBC President KC Sullivan said that this partnership will help the newsroom better understand and explain quickly changing events.
A day earlier, CNN announced its own partnership with Kalshi. They also named the firm its official prediction market provider. The deal includes the rollout of the prediction platform’s real-time probabilities across TV segments and social media content.
Integration on air would be led by CNN’s chief data analyst Harry Enten. The platform will use its data for covering elections and predicting the economy.
This announcement follows the platform completing a $1 billion funding round that raised its value to $11 billion.
The company has also launched tokenized versions of its prediction contracts on Solana. Each event contract now exists as a tradable token that can be used with any standard crypto wallet.
The platform has also recorded record trading performance. They reported $4.54 billion in volume in November alone, pushing weekly activity above the $1 billion mark.
However, the platform also faces some scrutiny. They were accused of manipulating the predication market to its favor. The founder came out to call the claims baseless.
Will New Moves Help Polymarket Regain the No. 1 Spot?
Polymarket is set to return to the U.S. as it looks to regain top spot. They confirmed that users on its waitlist will soon be offered access to a newly launched American app following approval from the CFTC.
The platform also had a strong November processing $3.76 billion in volume after breaking the $3 billion mark the month prior.
Institutional interest is growing, too. Galaxy Digital is in talks with both Polymarket and Kalshi to provide market liquidity. Founder Mike Novogratz said early testing is underway that could scale significantly depending on the market traction.
Meanwhile, in November, Polymarket partnered with PrizePicks to deliver prediction capabilities to fantasy sports users. The company is also intending to introduce a token since it got regulatory approval to run an intermediated trading platform in the U.S.
Source: https://coingape.com/kalshi-extends-lead-over-polymarket-with-its-data-now-live-on-cnbc-and-cnn/
