BPCE Launches In-App Crypto Trading for Millions in France

France’s second-largest banking group, BPCE, has initiated BTC, ETH, SOL, and USDC trading for its 2 million Banque Populaire and Caisse d’Epargne retail app users.

This move expands crypto access within France, potentially increasing European crypto adoption, yet lacks immediate regulatory details or public financial impact data from BPCE.

BPCE begins rollout of Bitcoin, Ethereum, Solana, and USDC trading into Banque Populaire and Caisse d’Épargne apps for French retail users.

This initiative marks a significant step towards crypto accessibility in France’s banking sector despite limited official statements.

BPCE’s Crypto Service Targets 12 Million Users by 2026

BPCE, France’s second-largest banking group, has commenced a phased rollout of crypto trading services in its Banque Populaire and Caisse d’Épargne apps. The service will initially cater to 2 million users, expanding to 12 million by 2026.

This integration, a group-level initiative, is executed internally by digital teams. BPCE aims to enable retail customers to trade BTC, ETH, SOL, and USDC directly within their existing banking applications. The integration of cryptocurrency trading is part of our commitment to innovative financial solutions that respond to our customers’ evolving needs.

Eurozone Banks Aligning with Crypto Accessibility Trends

The rollout potentially enhances crypto accessibility for millions, aligning with digital transformation trends in eurozone banks. However, the full impact remains uncertain due to the absence of detailed public data or partner specifics.

Financial and regulatory implications suggest that BPCE will need to adhere to MiCA and French DASP regulations. This infrastructure development highlights the increasing role banks play in crypto markets.

Lessons from Revolut and N26 Crypto Offerings in Europe

Earlier similar initiatives, like Revolut and N26, increased crypto adoption rates within Europe, primarily due to greater retail access. However, visible market changes often depend on user engagement and trading volumes.

Historically, introducing crypto services to retail clients boosts market activity but doesn’t always lead to immediate, large-scale shifts. In BPCE’s case, regulatory compliance and gradual rollout are key determinants for success.