Miami, FL – December 7, 2025 – In a momentous event blending art, innovation, and philanthropy, crypto pioneer, Tether co-founder, and billionaire Brock Pierce served as auctioneer for a special charity auction benefiting the Opioid Awareness Foundation. The auction, held during the BitBasel at Miami Art Week 2025, featured “DRIVEN BY LIGHT,” a one-of-one collaborative digital masterpiece from The Lost Tesla Art Car Project in partnership with The Light Must Unite.
The special 1 of 1 charity piece called “Driven By Light”, created by Jaian C.—one of the original collaborators behind the legendary Lost Tesla Art Car on the blockchain—sold to the highest bidder on December 3, 2025. All proceeds from the auction go to charity and will fuel global efforts to combat the opioid and fentanyl crisis, supporting vital initiatives through the Opioid Awareness Foundation.
“DRIVEN BY LIGHT” embodies the transformative journey of the Lost Tesla Art Car, commissioned by Tesla Motors in 2010 and masterfully crafted by Laurence Gartel, the pioneering Father of Digital Art. First unveiled at Art Basel Miami during Miami Art Week 2010, the physical car mysteriously vanished shortly after, leaving no trace. After a 15-year disappearance, it made its triumphant return in digital form at BitBasel 2025—preserved eternally on the blockchain as a symbol of imperishable legacy, innovation, and resilience.
As part of the auction win, the highest bidder also will receive one of the first of the 1,000 exclusive fractional ownership NFTs along with Brock Pierce, astronauts and celebrities. unlocking a cultural piece of heritage in the iconic 2022 Gartel X Tesla Art Car #1 original 1-of-1 digital artwork, along with a featured spot in the upcoming documentary exploring its legendary journey.
Brock Pierce, known for his groundbreaking work in cryptocurrency and philanthropy, expressed his enthusiasm: “Glad to support great causes”.
The Lost Tesla Art Car Project, stewards of this singular cultural artifact at the intersection of lost on-chain and off-chain art, continues to celebrate Gartel’s visionary fusion of automotive heritage and digital artistry. This event marks a full-circle moment for Miami Art Week, bridging the 2010 debut with a 2025 digital resurrection.
For more information on The Lost Tesla Art Car Project visit: Teslaartcar.com
About The Lost Tesla Art Car Project
The Lost Tesla Art Car Project is dedicated to preserving and reviving the legacy of Laurence Gartel’s groundbreaking digital art, including the enigmatic Lost Tesla Art Car. Through blockchain technology, the project ensures cultural artifacts endure, fostering innovation and artistic heritage for future generations.
Media Contact:
Lost Tesla Art Car Team
The Lost Tesla Art Car Project
