Ford partners with Renault to develop new affordable EVs for the European market.
Renault’s Ampere platform will reduce production costs for upcoming Ford city cars.
Ford seeks to regain European market share amid declining sales and layoffs.
Expanding urban charging infrastructure supports EV adoption across key European cities.
Ford Motor Company is doubling down on its efforts to regain a foothold in Europe by partnering with Renault to produce low-cost electric vehicles (EVs). The collaboration will see Ford utilize Renault’s Ampere platform to develop two new city car models, expected to hit showrooms by 2028.
These vehicles will be smaller in size, designed primarily for urban commuting, while Ford will lead their design and driving dynamics to ensure a distinct brand identity.The move comes as Ford faces declining sales and shrinking market share across Europe, prompting the automaker to rethink its strategy in the region.
Since late 2024, Ford’s European operations have shed roughly 5,000 jobs in an effort to streamline operations and cut costs. The launch of the Puma Gen-E earlier this year marked an initial attempt to bolster sales, but Ford executives recognize that affordable EVs will be key to competing with subsidized models from China and other European entrants.
’s Ampere platform is central to this collaboration, offering a cost-efficient solution for compact production. By using lithium iron phosphate batteries and a cell-to-pack design, Renault aims to reduce battery costs by roughly 20% by 2026 and up to 40% by 2028.
The approach has already been applied to the latest Twingo model, which saw a 25% cost reduction, with further savings of 10-15% anticipated.
François Provost, a senior executive at Renault Group, has emphasized the need for regulatory flexibility in Europe, suggesting a temporary pause on new safety rules to help make sub-€20,000 EVs economically viable.
While such proposals may face resistance from Brussels, the underlying focus remains clear: deliver affordable, city-friendly EVs without compromising performance or brand identity.
Beyond small city cars, Ford and Renault are also planning a joint effort on commercial vans, an area that could become a significant revenue stream. By combining Ford’s expertise in driving dynamics with Renault’s cost-efficient engineering, the partnership seeks to create practical, affordable electric vans for European businesses.
This move aligns with broader trends in electrification for urban logistics and commercial fleets, where cost and reliability are critical factors for adoption.
The expansion of urban EV infrastructure across Europe could further support Ford and Renault’s plans. Cities like Westminster and Munich are rolling out rapid charger networks, including high-capacity DC units, while councils in Portugal and the UK are investing millions in street and parking lot chargers.
For automakers and third-party operators, these tenders represent not only revenue potential but also an opportunity to encourage EV adoption by ensuring convenient, fast-charging options for consumers and fleet operators alike.
Ford’s partnership with Renault highlights the evolving dynamics of Europe’s EV market. By combining cost-efficient engineering with strong design and driving capabilities, the collaboration seeks to fill a gap in affordable EVs and commercial vans.
While regulatory hurdles and competition from subsidized imports remain challenges, the move underscores a pragmatic approach by traditional automakers to adapt quickly to the region’s electrification push. If successful, the partnership could serve as a model for other legacy automakers aiming to balance cost, performance, and consumer appeal in a competitive European EV landscape.
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